PREFERENSI KONSUMEN TERHADAP UBI JALAR UNGU (Ipomoea batatas Var. Ayamurasaki) DI DESA AJAKKANG KECAMATAN SOPPENG RIAJA KABUPATEN BARRU
Musdalifah Musdalifah, Andi Siti Halimah, Nurhaedah Nurhaedah
Sari
Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap preferensi konsumen pada ubi jalar ungu di Desa Ajakkang Kecamatan Soppeng Riaja Kabupaten Barru. Metode dasar yang digunakan dalam penelitian ini menggunakan metode deskriptif, dan dilakukan dengan cara observasi, wawancara, dan kuesioner. Lokasi penelitian dipilih secara sengaja yaitu Desa Ajakkang, yang merupakan salah satu pemasaran ubi jalar di Desa Ajakkang. Responden ditentukan dengan metode accidental sampling yaitu 30 responden. Metode analisis yang digunakan adalah metode analisis chisquare. Hasil analisis chisquer menunjukkan bahwa apakah terdapat pengaruh atribut produk terhadap preferensi konsumen pada ubi jalar ungu atau tidak terdapat pengaruh atribut produk terhadap preferensi konsumen pada ubi jalar ungu di Desa Ajakkang Kecamatan Soppeng Riaja Kabupaten Barru.Ubi jalar ungu yang menjadi preferensi konsumen di Desa Ajakkang adalah ubi jalar ungu yang mempunyai atribut: rasa manis, bentuk lonjong teratur, ukuran sedang, dan kebersihan kulit bersih.
Kata Kunci
Ubi jalar ungu, Preferensi konsumen, Analisis chisquare
DOI:
http://dx.doi.org/10.52434/mja.v5i1.1788
Refbacks
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Status Pengunjung Jurnal
PROGRAM STUDI AGRIBISNIS, FAKULTAS PERTANIAN UNIVERSITAS GARUT Jln. Raya Samarang No. 52A Hampor- Tarogong Garut,Jawa Barat 44151 (0262) 544-214 Email : jurnalmahatani@uniga.ac.id
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