Komodifikasi Agama Dan Identitas Keagamaan Dalam Budaya Global

Abstrak

This article examines the practice of religious commodification and its influence on the formation of religious identity in contemporary global culture. The currents of globalization, operating alongside cultural capitalism, have shifted the position of religion. It is no longer understood solely as a system of belief and spiritual devotion, but also as an economic object and cultural symbol that is produced, circulated, and consumed through digital media, lifestyle industries, and global market mechanisms. Using a qualitative approach through critical literature review, this article analyzes the transformation in the meaning, function, and authority of religion as a result of commodification processes. The findings indicate that religious commodification presents two interconnected dimensions: on the one hand, it enhances the visibility of religion in the global public sphere and creates new spaces for the expression of religious identity; on the other hand, it has the potential to blur the sacred dimension of religion and shift religious authority from traditional institutions toward market forces and media power. In this context, religious identity is formed through an ongoing process of negotiation between spiritual values, economic interests, and the dynamics of global culture.