Implementasi teknik continuity editing dan montage dalam produksi video company profile handayani geulis batik Bogor

Abstrak

Abstract

Handayani Geulis Batik Bogor is a local batik business that promotes the cultural identity of Bogor City through its distinctive regional batik products. The company’s previous visual media primarily focused on documenting activities, so information regarding the company’s history, production process, corporate identity, and business development had not been fully presented in a structured narrative. This study aims to explain the editing process in the production of the company profile video for Handayani Geulis Batik Bogor and the implementation of continuity editing and montage in structuring the visual narrative. This study employed a descriptive qualitative approach using the project-based learning method. Data were collected through participant observation, semi-structured interviews with Sri Ratna Handayani and Georgian Marcello, as well as documentation throughout the production process. Data were analyzed through stages of selection, grouping, and interpretation based on the research focus. The findings show that the editing process followed the stages of acquisition, review and selection, assembly, rough cut, fine cut, picture lock, and mastering and delivery based on Bowen and Thompson’s framework. Continuity editing was applied to maintain visual continuity so that the flow of information could be easily followed, while montage was used to organize various pieces of information concisely within a limited duration. This study contributes to the discussion of editing techniques in company profile video production, particularly for SMEs that promote cultural values.

Keywords: Company profile; continuity editing; montage; handayani geulis batik Bogor.

Abstrak

Handayani Geulis Batik Bogor merupakan usaha batik lokal yang mengangkat identitas budaya Kota Bogor melalui karya batik khas daerah. Media visual yang sebelumnya digunakan perusahaan masih berfokus pada dokumentasi kegiatan, sehingga informasi mengenai sejarah usaha, proses produksi, identitas perusahaan, dan perkembangan kegiatan belum tersampaikan secara utuh dalam satu alur yang terstruktur. Penelitian ini bertujuan menjelaskan proses editing dalam produksi video company profile Handayani Geulis Batik Bogor serta implementasi teknik continuity editing dan montage dalam penyusunan alur visual. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode project-based learning. Data dikumpulkan melalui observasi partisipatif, wawancara semi-terstruktur bersama Sri Ratna Handayani dan Georgian Marcello, serta dokumentasi selama proses produksi. Data dianalisis melalui tahap seleksi, pengelompokan, dan penafsiran sesuai fokus penelitian. Hasil penelitian menunjukkan bahwa proses editing dilakukan melalui tahapan acquisition, review and selection, assembly, rough cut, fine cut, picture lock, hingga mastering and delivery berdasarkan kerangka Bowen dan Thompson. Continuity editing diterapkan untuk menjaga kesinambungan visual agar alur informasi mudah diikuti, sedangkan montage digunakan untuk menyusun berbagai informasi secara ringkas dalam durasi yang terbatas. Penelitian ini menambah kajian mengenai penerapan teknik editing pada produksi video company profile, khususnya pada UMKM yang mengangkat nilai budaya budaya.

Kata-kata kunci: Company profile; continuity editing; montage; handayani geulis batik Bogor.