Implementation of Sales Promotion Strategies to Enhance Speed Jersey Sales on Shopee Marketplace
Keywords:
Sales Promotion, Coupon, RebateAbstract
In 2020, Indonesia experienced a major shock due to COVID-19 which resulted in all activities being suspended. This has an impact on many aspects, one of which is the economy. Many businesses experience a decline in sales in a very short period of time. So, they need to carry out various business innovations to survive in difficult times, one of which is by utilizing the internet. The significant decline in Speed Jersey sales is certainly a problem that needs to be handled effectively. One of the marketing strategies used by Speed Jersey in the Shopee marketplace is using Sales Promotion. The research that the author uses is descriptive qualitative research. Based on the results of the interview, it shows that Speed Jersey sales increased due to the implementation of Sales Promotion using coupons and discounts on the Shopee marketplace. It can be drawn meaning that sales are determined by various factors. Sales promotion factors are one of the most important to increase profits in a company. Many promotional media can be done to attract customers, one of which is giving coupons and discounts.References
Sy, A., Wiarta, I., Kurniasih, E. T., & Suci , M. (2023). Peran Customer Relationship Manajemen(CRM) dan Kupon Diskon dalam Upaya Peningkatan Loyalitas Pelanggan. Jurnal Pendidikan Tambusa.
Herdiana, A. F. (2023). Pengaruh E-WOM dan Potongan Harga Terhadap Perilaku Impulse Buying. Management Studies and Entrepreneurship Journal.
Artaya, P., & Purworusmiardi, T. (2019). EFEKTIFITAS MARKETPLACE DALAM MENINGKATKAN KONSENTRASI PEMASARAN DAN PENJUALAN PRODUK BAGI UMKM DI JAWA TIMUR.
Malau, H. (2017). Manajemen Pemasaran Teori Dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global. Bandung: Alfabeta.
Ramdhan, M. (2021). Metode Penelitian. Surabaya: Cipta Media Nusantara.
Puthussery, D. A. (2020). Digital Marketing: An Overview. Notion Press.
Wibowo, D. L., dan Priansa, D. J. (2020). Manajemen Komunikasi dan Pemasaran. Bandung: Alfabeta.
Ahdiat, A. (2022, November 21). Pertumbuhan Pengunjung Shopee sampai Kuartal II 2022. Retrieved from Databoks: https://databoks.katadata.co.id/datapublish/2022/11/21/ini-pertumbuhan-pengunjung-shopee-sampai-kuartal-ii-2022
Milliana , J. F., A. F., & A. B. (2024). Analisis Strategi Diskon Terhadap Volume Penjualan Di Shopee (Studi kasus Mekaya_Im). Management Studies and Entrepreneurship Journal.
C. T., A. F., & Musnaini. (2022). Pengaruh Diskon, Voucher, Dan Cashback Terhadap Minat Konsumen Menggunakan Pembayaran Elektronik Shopeepay. Jurnal Dinamika Manajemen .
Dawi, S., dan Agustina, S. D. (2020). Pengaruh Promosi "Voucher Gratis Ongkir Marketplace" Terhadap Perilaku Konsutif (Studi Deskriptif Kuantitatif Terhadap Perilaku Konsumtif dalam Belanja Online Pada Kalangan Mahasiswa di Kabupaten Garut.
Karinina, S. T., & Rustan , T. A. (2022). Pengaruh Promosi, Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Pada Marketplace Lazada (Studi Kasus di Tiban Indah).
Statistik Telekomunikasi Indonesia 2022. (2023, Agustus 13). Retrieved from Badan Pusat Statistik : https://www.bps.go.id/id/publication/2023/08/31/131385d0253c6aae7c7a59fa/statistik-telekomunikasi-indonesia-2022.html
Sakti, L. P., T. S., & Sulistyowati, T. (2021). PERUBAHAN SOSIAL MASYARAKAT PASCA PANDEMI COVID-19 DI KOTA MALANG. Jurnal Administrasi dan Kebijakan Publik, 2.
SPEED JERSEY. (n.d.). Retrieved from Shopee: https://shopee.co.id/speedjerseyofficial88
