Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
type: channel
publisher: Universitas Garut
language: id-ID
publication name: Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
issn: 2461-0836
items: Penerapan copywriting AIDA: studi kasus konten instagram career development and assessment IPB University
items: Peran social media specialist dalam membangun brand awareness nimo tea resort di instagram
items: Strategi komunikasi instagram kawungpitu institute (@kawungpitu_id) untuk meningkatkan kepedulian lingkungan
items: Strategi social media specialist dalam pembuatan dan pengelolaan konten instagram @perumdatranspakuan
items: Habitus di arena simbolik: dekonstruksi feodalisme dan konversi modal simbolik dalam praktik khidmah santri
items: Analisis strategi email marketing dalam komunikasi pemasaran digital: studi kasus Traveloka
items: Manajemen identitas kreator konten @binaprestasiswa (mbah guru matematika) melalui media sosial tiktok
items: Representasi peran Ayah dalam pola asuh pada akun tiktok @babehnya seiji
items: Kontestasi kebhinekaan pancasila dalam ekosistem media sosial
items: Komunikasi kebangsaan berbasis budaya Bali di sekolah multikultural
items: Strategi kampanye Public Relations bank Indonesia Jawa Timur melalui komunikasi publik program ekspedisi rupiah berdaulat
items: Pola komunikasi orang tua dalam komunitas pushbike SBB Sumedang dalam mendukung kepercayaan diri anak
items: Analisis pengungkapan diri pengguna second account instagram: studi etnografi virtual
items: Peran artificial intelligence dan media digital sebagai instrumen penguatan nasionalisme generasi muda melalui pendekatan edukatif dan komunikatif dalam konteks revolusi industri 4.0
items: Melampaui transmisi pesan: rekonstruksi konsep komunikasi rasa melalui blending mikrokosmos–makrokosmos
items: Pengaruh kualitas konten instagram @shoesandcare terhadap minat beli followersnya
items: Pemanfaatan key opinion leader dalam strategi digital PR BNNP Jawa Timur
items: Manajemen krisis PT Pertamina dalam kasus bensin oplosan pada konten @pertamina di Instagram
items: Analisis respon netizen terhadap program makan bergizi gratis di youtube tempo.co
items: Pelestarian budaya Jawa dan identitas melalui konten TikTok Mikopedia.id
items: Analisis framing pemberitaan ijazah palsu Jokowi di CNN Indonesia dan Republika (periode April-Mei 2025)
items: Pengaruh konten review pada aplikasi tiktok terhadap minat beli produk somethinc di kalangan followers
items: Representasi kecantikan pada musik video Mantra Jennie: studi semiotika Barthesian
items: Persepsi gen z tentang efektivitas kolaborasi perusahaan dalam promosi produk kosmetik lokal menggunakan influencer Korea
items: Membaca pesan transendental melalui komunikasi ritual wiaha manu

Penerapan copywriting AIDA: studi kasus konten instagram career development and assessment IPB University
type: item
description: Abstract In today's digital world, information is very easy to obtain and widely spread. The more information there is, the less likely someone is to pay close attention to it. Therefore, a strategy is needed that can attract the audience's attention to seek information in depth. Copywriting is one way of delivering information to an audience that can capture attention and invite the audience to learn more about the information. Through copywriting, a communicator can convey messages to the audience with language and sentence arrangements that are informative, persuasive, and also structured. One effective copywriting model is the AIDA model, which combines the elements of attention, interest, desire, and the final element, action. This approach is applied at Career Development and Assessment (CDA) IPB University to disseminate information related to career development to IPB students and alumni. The career development information shared includes job vacancies, internship information, on-campus recruitment, career consultations, as well as resume and CV review services. This study was conducted with the aim of analyzing the effectiveness of implementing the AIDA copywriting model on the Instagram account @cda_ipb in increasing audience reach and engagement. This research uses a qualitative approach with observation, active participation, interviews, literature study, and engagement analysis before and after the implementation of the AIDA model. The results of the study show an improvement in the account's performance after the implementation of the AIDA model. The number of views increased from 1,144,137 in August to 2,011,086 in September, with reach rising from 68,214 to 94,929 accounts (42.7%). In addition, the engagement rate increased from 1.68% to 5.48%. These findings indicate that the AIDA model is effective in increasing audience reach and engagement on social media. Keywords: AIDA; Copywriting; Communication Strategy; Instagram. Abstrak Pada dunia digital …
creator: Selsabila Khairani Putri
creator: Rici Tri Harpin Pranata
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 1
ending page: 21
doi: 10.52434/jk.v12i1.43113

Peran social media specialist dalam membangun brand awareness nimo tea resort di instagram
type: item
description: Abstract The advancement of digital technology has encouraged companies across sectors, including the hospitality industry, to maximize social media as a platform for building brand image and strengthening consumer engagement. Instagram becomes the main medium for Nimo Tea Resort to showcase its visual advantages and increase brand awareness. However, the high follower count is not aligned with interaction levels, indicating the need for deeper analysis of the social media specialist’s role in managing the @nimotea_resort account. This study aims to examine the strategies and responsibilities of the social media specialist in planning, producing, optimizing, and evaluating Instagram content to build brand awareness. Using a descriptive qualitative method through interviews, observation, documentation, and literature review, the research adopts Regina Luttrel’s (2022) Circular Model of SoMe, which includes the stages of share, optimize, manage, and engage. The findings show that the social media specialist holds a key role in aligning trends with the resort’s identity, maintaining consistent visuals, responding to the audience in real time, and forming collaborations to broaden reach. Nonetheless, interaction remains low due to algorithmic shifts, rapid trend changes, and challenges in harmonizing trends with the brand’s elegant and exclusive tone. This study enriches digital communication research in hospitality and offers practical recommendations for strengthening Nimo Tea Resort’s visual-based social media strategies. Keywords: Brand awareness; instagram; social media management; social media marketing. Abstrak Perkembangan teknologi digital mendorong semua bidang perusahaan termasuk salah satunya bidang hospitality untuk memaksimalkan media sosial sebagai sarana membangun citra dan membangun interaksi dengan konsumen. Instagram menjadi platform utama yang dimanfaatkan Nimo Tea Resort untuk menampilkan keunggulan visual dan memperkuat brand awareness. Namun, ting…
creator: Rashina Zahra Fadilla
creator: Burhanuddin
creator: Al - May Abyan Izzy Burhani
creator: Diky Firdaus
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 22
ending page: 41
doi: 10.52434/jk.v12i1.43191

Strategi komunikasi instagram kawungpitu institute (@kawungpitu_id) untuk meningkatkan kepedulian lingkungan
type: item
description: Abstract The decline in environmental quality caused by climate change, pollution, and ecosystem degradation requires effective communication strategies to increase public awareness of sustainability issues. This study aims to analyze the Instagram communication strategy of Kawungpitu Institute (@kawungpitu_id) in raising environmental awareness through the application of Social Media Logic principles, including programmability, popularity, connectivity, and datafication. The research employs a descriptive qualitative approach through observation, interviews with three internal informants, and analysis of Instagram Insight data. The findings show that the communication strategy is implemented through structured content planning, scheduling posts based on user activity, and the use of visual storytelling through carousel posts, Instagram Stories, and short videos. The Youth Fraction in Action program serves as an implementation of this strategy by encouraging user engagement through competitions or webinars, achieving 16,060 account reach and 68,904 account views. Overall account performance reached 36,424 account reach and 93,589 account views, accompanied by increased interaction and profile visits. The application of programmability is reflected in content planning aligned with user activity patterns on Instagram, popularity through user interactions influencing content distribution, connectivity through user involvement in collaborations, and datafication through the use of insights in strategy evaluation. Keywords: Environmental communication; social media logic; instagram; youth fraction in action. Abstrak Penurunan kualitas lingkungan akibat perubahan iklim, polusi, dan degradasi ekosistem menuntut strategi komunikasi yang efektif untuk meningkatkan kepedulian publik terhadap isu keberlanjutan. Penelitian ini bertujuan untuk menganalisis strategi komunikasi Instagram Kawungpitu Institute (@kawungpitu_id) dalam meningkatkan kepedulian lingkungan melalui penerap…
creator: Defika Tasya Salsabila
creator: Hudi Santoso
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 42
ending page: 66

Strategi social media specialist dalam pembuatan dan pengelolaan konten instagram @perumdatranspakuan
type: item
description: Abstract Instagram's growing role in public communication (106 million active users in Indonesia/We Are Social 2023) demands effective content management strategies for public transportation services like Perumda Transpakuan in Bogor City. This study analyzes social media specialists' strategies in creating and managing Instagram content @perumdatranspakuan as public communication for transportation services. A descriptive qualitative approach explores content planning, production, distribution, and evaluation processes. Data were collected through in-depth interviews with the social media specialist team and direct observation of Transpakuan Instagram content management practices. Findings reveal content strategies encompassing trend research, audience needs analysis, idea development through brainstorming, storyboard creation, and publication scheduling using monthly content planners. IPB internship students play significant roles in content innovation and posting consistency. Success is measured via engagement, reach, impressions, and follower growth through Instagram Insights analysis. Challenges including limited production time, documentation equipment, and cross-division coordination are addressed through collaboration and regular evaluations. Overall, Transpakuan's Instagram strategy effectively enhances public communication quality, strengthens corporate image, and fosters responsive community relationships. These findings serve as references for developing digital communication strategies in public service sectors. Keywords: Content planning; digital strategy; instagram; public communication; social media specialist. Abstrak Peningkatan penggunaan Instagram sebagai media komunikasi publik (106 juta pengguna aktif di Indonesia/We Are Social 2023) menuntut strategi pengelolaan konten efektif oleh layanan transportasi publik seperti Perumda Transpakuan Kota Bogor. Penelitian ini bertujuan menganalisis strategi social media specialist dalam pembuatan dan penge…
creator: Wahyudin Jaya Saputra
creator: Suparman Suparman
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 67
ending page: 91
doi: 10.52434/jk.v12i1.43254

Habitus di arena simbolik: dekonstruksi feodalisme dan konversi modal simbolik dalam praktik khidmah santri
type: item
description: Abstract The tradition of khidmah, or santri devotion, is a fundamental cultural practice within the Indonesian pesantren (Islamic boarding school) ecosystem. This practice is often misunderstood by external observers as a form of feudalism or an exploitative power relation. This study aims to deconstruct such perceptions by analyzing khidmah as a mechanism for forming religious habitus and a process of converting symbolic capital from the physical to the spiritual. This research employs a qualitativedescriptive approach, utilizing Pierre Bourdieu's social practice theory (habitus, field, and symbolic capital) and Clifford Geertz's interpretive anthropology as analytical frameworks. Data were collected through in-depth interviews with six informants representing the santri hierarchy, from juniors to alumni.The findings reveal that khidmah is a cultural strategy that allows santri to exchange physical labor (low-cost capital) for spiritual legitimacy (barakah and the Kiai’s ridho/rare capital). This process, despite containing the potential for symbolic violence due to demands for total obedience, is accepted as a doxa crucial for achieving scholarly authority (keulamaan). The study also finds that khidmah has adapted from physical-domestic service (salaf tradition) to managerial-digital roles (khalaf tradition) without altering its spiritual essence. The Kiai-santri relationship constitutes a dynamic spiritual reciprocity, where khidmah functions as a catalyst for the formation of the santri’s moral authority and social capital. This research contributes to a more critical and contextual understanding of the anthropology of Islamic education, liberating the pesantren institution from the exploitative stigma often attached to it. Keywords: Khidmah; symbolic capital conversion; habitus; feudalism; barakah; symbolic violence. Abstrak Tradisi khidmah atau pengabdian santri merupakan praktik kultural yang fundamental dalam ekosistem pesantren di Indonesia. Praktik ini ke…
creator: Ahmad Fauzi Zainal Abidin
creator: Hikmatussahri Ramadan
creator: Zaenal Mukarom
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 92
ending page: 107
doi: 10.52434/jk.v12i1.43309

Analisis strategi email marketing dalam komunikasi pemasaran digital: studi kasus Traveloka
type: item
description: Abstract This study addresses a key issue in digital marketing communication practices, namely the growing tendency of email marketing to shift into a transactional and purely promotion oriented medium. This condition may lead to message fatigue, declining audience engagement, and the weakening of brand trust in the long term. In the context of increasingly intense competition within the digital industry, email marketing should not only function as a promotional channel but also as a relational communication medium capable of fostering sustainable relationships between brands and their audiences. Therefore, this study aims to analyze the email marketing strategies implemented by Traveloka by examining their communicative functions, message delivery patterns, forms of personalization, and the communication challenges that emerge in practice. This research employs a qualitative approach using a case study method through content analysis of Traveloka’s marketing emails, supported by a review of relevant literature on email marketing, relational communication, and trust in digital marketing. The findings indicate that Traveloka’s email marketing has been integrated into the company’s digital ecosystem and is effective in supporting transaction processes, service reminders, and product promotions. However, the dominance of promotional messages, personalization that remains largely technical and less contextual, as well as a high sending frequency, have implications for decreased audience engagement and emerging indications of trust issues. The contribution of this study lies in strengthening a communication perspective in evaluating email marketing, emphasizing that strategic success should not be measured solely by conversion and return on investment (ROI), but also by relationship quality, message relevance, and the long-term communicative value between brands and audiences. Keywords: Digital marketing communication; email marketing; marketing strategy; traveloka. Abst…
creator: Agustina Riska Eka Saputri
creator: Daniel Handoko
creator: Makroen Sanjaya
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 108
ending page: 127
doi: 10.52434/jk.v12i1.43416

Manajemen identitas kreator konten @binaprestasiswa (mbah guru matematika) melalui media sosial tiktok
type: item
description: Abstract This study is motivated by the widespread use of TikTok as a platform for impression management by content creators, including those in the field of education. One figure who has drawn attention is Mbah Melan (@binaprestasisiswa), known as Mbah Guru Matematika, who presents a simple and authentic image amid the dominance of luxurious content styles. The research problem focuses on how Mbah Melan’s impression management strategies are constructed on TikTok and how they align with his real-life persona. The purpose of this study is to analyze Mbah Melan’s impression management strategies using Erving Goffman’s dramaturgical theory, particularly by comparing self-presentation on the front stage (TikTok social media) and the back stage (everyday life). This study employs a qualitative method with a case study approach. Data collection techniques include in-depth interviews and observations of Mbah Melan’s TikTok content, as well as observations of his daily activities and interactions. The results indicate a strong consistency between Mbah Melan’s front stage and back stage. The image presented on TikTok—friendly, humble, and simple—is aligned with his real-life personality. This consistency demonstrates that authentic and modest impression management strategies are effective in building audience trust and engagement. The study concludes that authenticity and simplicity are important strengths in developing effective self-presentation on digital platforms such as TikTok. Keywords: Impression management; erving goffman; content creation; social media online persona. Abstrak Penelitian ini dilatarbelakangi oleh maraknya penggunaan TikTok sebagai media pembentukan citra diri (impression management) oleh content creator, termasuk di bidang edukasi. Salah satu figur yang menarik perhatian adalah Mbah Melan (@binaprestasisiswa), yang dikenal sebagai Mbah Guru Matematika, dengan citra sederhana dan autentik di tengah dominasi konten bergaya mewah. Permasalahan penelit…
creator: Syafani Maulana
creator: Sidiq Setyawan
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 128
ending page: 148
doi: 10.52434/jk.v12i1.43463

Representasi peran Ayah dalam pola asuh pada akun tiktok @babehnya seiji
type: item
description: Abstract The phenomenon of fatherlessness remains a social problem, especially in Indonesia, caused by the lack of involvement of fathers in child rearing, which is often influenced by social constructs that place fathers solely as breadwinners, with child rearing becoming the responsibility of mothers. The development of social media, especially TikTok, has provided a new space for the dissemination of educational content that can build an understanding of the role of fathers in child rearing. One of the content creators who consistently raises this issue is the @Babehnya Seiji account. This study aims to analyze the representation of the role of fathers in child-rearing patterns as presented through the TikTok content of @Babehnya Seiji using the perspectives of Stuart Hall's representation theory and Diana Baumrind's parenting style theory. This study uses a qualitative approach with content analysis methods. Data was obtained through observation and documentation of a number of videos uploaded by the account, focusing on visual narratives, verbal messages, and parenting practices displayed. The results of the study show that the TikTok content @Babehnya Seiji represents the role of fathers as individuals who are present both physically and emotionally, actively involved in their children's lives, and role models in shaping their children's character, courage, and independence. This representation is a form of deconstruction of the dominant meaning that limits the role of fathers as breadwinners. Keywords: Representasi; Fatherless; pola asuh; TikTok. Abstrak Fenomena fatherless yang masih menjadi permasalahan sosial terutama di indonesia, diakibatkan minimnya keterlibatan peran ayah dalam pengasuhan anak, karena seringkali dipengaruhi konstrusi sosial yang menempatkan seorang ayah sebagai figur pencari nafkah, dan pengasuhan anak menjadi tanggung jawab dari ibu. Adanya perkembangan media sosial, terutama TikTok, memberikan ruang baru untuk penyebaran konten eduka…
creator: Pika Lailatul Kamilah
creator: Nunik Hariyanti
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 149
ending page: 167
doi: 10.52434/jk.v12i1.43509

Kontestasi kebhinekaan pancasila dalam ekosistem media sosial
type: item
description: Abstract The digital age has brought significant changes to society’s communication patterns, including the mechanisms for disseminating national values. Current trends indicate a shift in perception, whereby values such as courtesy, mutual respect, and tolerance—which serve as the nation’s foundational bonds—are increasingly viewed as irrelevant by some citizens. There is a growing tendency to regard local culture as a traditional entity incompatible with modern progress. Consequently, a paradigm shift is needed in national life to respond to intensive interaction with foreign cultures. This study analyzes digital communication patterns to promote the values of Pancasila’s diversity through social media platforms. Pancasila, as the state ideology, now faces both challenges and new opportunities amid the dominance of social media as the primary communication platform. This research aims to examine these changes and analyze effective digital communication patterns to promote the values of Pancasila’s diversity. This study aims to examine these changes and analyze effective digital communication strategies for promoting the values of Pancasila’s diversity. Using a qualitative approach, this study explores various strategic methods to enhance public awareness and participation. The research findings indicate that strategies based on interactive content, collaboration with public figures (influencers), and the optimization of social media algorithms can significantly enhance the effectiveness of disseminating the values of Pancasila. This study concludes that it is crucial to adapt communication strategies to advancements in digital technology and the characteristics of contemporary audiences. This is essential to ensure that national values remain relevant, resilient, and well-received by the younger generation amidst the dynamic currents of globalization. Keywords: Pancasila values; social media; communication patterns. Abstrak Era digital telah membawa perubahan sign…
creator: Ade Putranto Prasetyo Wijiharto Tunggali
creator: Ahmad Nasher
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 168
ending page: 175
doi: 10.52434/jk.v12i1.43513

Komunikasi kebangsaan berbasis budaya Bali di sekolah multikultural
type: item
description: Abstract The era of globalization encourages increasingly intensive exchange of culture, information, and values between countries. This is interesting in the Balinese context because the existence of international schools coexists with strong local cultural values. Balinese culture, which is based on the philosophy of social and spiritual harmony, is an important foundation in building a community life that upholds balance and togetherness, so that schools can function as spaces for cross-cultural communication between local and international communities. Departing from this context, this study aims to understand how Balinese cultural values are integrated into national communication practices in a multicultural school environment. This study uses a qualitative approach with a case study method at one international school in Bali. Data were collected through in-depth interviews, observation, and documentation, then analyzed thematically using the Social Identity Theory framework and multicultural education theory as an analytical framework. Data analysis was carried out thematically by conducting data reduction, data presentation, drawing conclusions, and verification. The results of the study indicate that national communication in multicultural schools occurs through the process of integrating Balinese cultural values into educational activities. Local values have been proven to function as a reinforcement of national identity and a bridge of harmony between local and international communities in the educational environment in Bali. This research is important to examine how education plays a role as a means of forming national identity in an increasingly diverse global society, and how local wisdom can become the foundation for sustainable national character and education. Keywords: National communication; Balinese culture; multiculturalism; international school. Abstrak Era globalisasi mendorong pertukaran budaya, informasi, dan nilai-nilai yang semakin intensif…
creator: Dewi Rachmawati
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 176
ending page: 196
doi: 10.52434/jk.v12i1.43512

Strategi kampanye Public Relations bank Indonesia Jawa Timur melalui komunikasi publik program ekspedisi rupiah berdaulat
type: item
description: Abstract This study examines the limited access of communities in Indonesia’s frontier, outermost, and disadvantaged regions (3T) to payment system services and the low level of literacy regarding the function and meaning of the Rupiah as a symbol of national sovereignty. Geographic barriers, limited infrastructure, and insufficient financial education contribute to the circulation of unfit and counterfeit currency in these communities. Public communication in 3T areas also requires adaptive and locally based approaches to ensure policy messages are delivered effectively. Bank Indonesia, through the Expedition of Sovereign Rupiah (Ekspedisi Rupiah Berdaulat/ERB) Program, not only distributes fit-for-circulation currency but also strengthens the Love, Proud, and Understand (Cinta, Bangga, dan Paham/CBP) Rupiah campaign as part of its public communication strategy. This study aims to analyze the public communication strategy of Bank Indonesia East Java through the ERB Program in supporting the CBP Rupiah campaign in 3T regions. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, field observations, and documentation. Data analysis used the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings show that the Public Relations strategy is implemented through four stages: fact-finding, planning and programming, action and communication, and evaluation. The program is adaptive and participatory, supported by the Indonesian Navy (TNI AL) to expand distribution and education outreach. However, evaluation still focuses on operational indicators and has not fully measured changes in public attitudes and behavior toward the use of Rupiah. Keywords: Public relations; bank Indonesia; ekspedisi rupiah berdaulat; CBP rupiah; public communication. Abstrak Fenomena penelitian yaitu terbatasnya akses masyarakat wilayah terdepan, terluar, dan tertinggal (3T…
creator: Agika Rahmah Putri
creator: Dian Hutami Rahmawati
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 197
ending page: 217
doi: 10.52434/jk.v12i1.43517

Pola komunikasi orang tua dalam komunitas pushbike SBB Sumedang dalam mendukung kepercayaan diri anak
type: item
description: Abstract This study aims to examine the patterns of parental communication within the SBB Sumedang pushbike community and their contribution to the development of self-confidence in early childhood. Pushbike activities not only help develop children's motor skills but also function as a social interaction space involving parents, children, and community members. This research employs a qualitative approach using a descriptive-interpretative method. The research subjects consisted of eight parents selected through purposive sampling. Data were collected through in-depth interviews, participant observation, and documentation in the form of photographs, videos, and digital communication within the community. Data analysis was conducted through data reduction, data display, and conclusion drawing using thematic analysis. The results indicate that parental communication patterns are supportive, participatory, and oriented toward the child's learning process. Affirmative verbal communication, calming nonverbal communication, and consistent emotional presence play important roles in fostering children's courage, independence, and social abilities. Parents interpret courage as the child's willingness to try, failure as part of the learning process, and success as the ability to complete training activities. The pushbike community functions as a social learning space for parents, shaping communication norms that support children's psychosocial development. These findings emphasize that supportive parental communication patterns within children's sports communities can serve as an important medium in shaping early childhood self-concept and self-confidence. Keywords: Parental communication; children's sports community; pushbike; child self-confidence; family communication. Abstrak Penelitian ini bertujuan untuk mengkaji pola komunikasi orang tua dalam komunitas pushbike SBB Sumedang dan kontribusinya terhadap pembentukan kepercayaan diri anak usia dini. Aktivitas pushbike tid…
creator: Annisa Husnusyifa
creator: Resty Mustika Pratiwi
creator: Haryadi Mujianto
creator: Firmansyah
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 218
ending page: 236
doi: 10.52434/jk.v12i1.43521

Analisis pengungkapan diri pengguna second account instagram: studi etnografi virtual
type: item
description: Abstract The development of social media encourages individuals to seek alternative spaces for more flexible and private self-expression to overcome the limitations of self-presentation on their primary account. This study aims to analyze the phenomenon of self-disclosure among Instagram second account users through a virtual ethnographic study. This study uses a qualitative approach with a virtual ethnographic method within the constructivism paradigm, which views reality as a result of social construction through online interactions. The research subjects consisted of five informants aged 21– 23 years who actively use their second account. Data were collected through in-depth interviews, observation of communication activities on the second account, and documentation in the form of screenshots of posts and interactions that occur. The results show that self-disclosure practices on the second account encompass five main dimensions, namely the intention for personal documentation and emotional release; honesty in presenting oneself as it is and in real-time; depth of information that touches on personal aspects such as self-identity and family; emotional valence, both positive and negative; and a breadth of topics ranging from hobbies and friendships to romantic issues and academic pressure. Through Erving Goffman's dramaturgical perspective, the primary account is understood as a front stage to maintain self-image, while the second account functions as a back stage that provides a sense of security, closeness, and freedom in displaying an authentic identity without the pressure of digital social norms.. Keywords: Instagram second account; dramaturgy; virtual ethnography; self-disclosure. Abstrak Perkembangan media sosial mendorong individu mencari ruang alternatif untuk mengekspresikan diri secara lebih fleksibel dan privat guna mengatasi keterbatasan presentasi diri pada akun utama (first account). Penelitian ini bertujuan untuk menganalisis fenomena pengungkapan …
creator: Galuh Setyaji Pamungkas
creator: Rino Andreas
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 237
ending page: 259
doi: 10.52434/jk.v12i1.43516

Peran artificial intelligence dan media digital sebagai instrumen penguatan nasionalisme generasi muda melalui pendekatan edukatif dan komunikatif dalam konteks revolusi industri 4.0
type: item
description: Abstract This study examines the role of Artificial Intelligence (AI) and digital media as strategic instruments in strengthening youth nationalism within the context of the Industrial Revolution 4.0. The rapid development of digital technology has significantly influenced patterns of communication, information consumption, and identity formation among young generations, creating both opportunities and challenges for fostering national values. This research aims to analyze how educational and communicative approaches based on AI and digital media can reinforce nationalism among youth. Employing a qualitative descriptive method with a literature review and thematic analysis approach, the study explores various digital practices, AI-driven platforms, and communication strategies relevant to civic education and national awareness. The findings indicate that AI and digital media can function as effective tools for disseminating national narratives, promoting critical digital literacy, and encouraging participatory engagement in civic life when integrated with contextual, inclusive, and value-based educational strategies. Furthermore, interactive digital content, algorithmic personalization, and social media campaigns contribute to shaping constructive national identity among young people. The study contributes theoretically by integrating communication and educational perspectives in understanding digital nationalism, and practically by offering strategic recommendations for policymakers, educators, and media practitioners in optimizing AI and digital media to strengthen youth nationalism in the digital era. Keywords: Artificial Intelligence; digital media; youth nationalism; educational approach; industrial revolution 4.0. Abstrak Penelitian ini mengkaji peran Artificial Intelligence (AI) dan media digital sebagai instrumen strategis dalam memperkuat nasionalisme generasi muda pada era Revolusi Industri 4.0. Perkembangan teknologi digital yang pesat telah mengubah pola…
creator: RR Roosita Cindrakasih
creator: Riastri Novianita
creator: Jaka Atmaja
creator: Abdul Aziz
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 260
ending page: 281
doi: 10.52434/jk.v12i1.43522

Melampaui transmisi pesan: rekonstruksi konsep komunikasi rasa melalui blending mikrokosmos–makrokosmos
type: item
description: Abstract Dominant communication paradigms in communication studies continue to rely on message transmission models that emphasize the delivery of information from sender to receiver. Such paradigms reveal significant limitations in explaining non-verbal communication, affectivebased communication, and communicative relations between humans and the universe. This study aims to reconstruct the concept of communication by examining blending practices within the Lanthera Bandung community, positioning blending as a communicative process rather than merely a spiritual ritual or subjective experience. This research employs a qualitative approach using communication ethnolinguistic perspective, involving participant observation, in-depth interviews, and documentation of blending practices. Peircean semiotics is applied as the analytical framework to interpret feelings, bodily sensations, and natural phenomena as communicative signs operating within an arena of semiosis. The findings indicate that meaning in blending practices does not emerge through verbal message transmission but through interpretative processes of signs that are pre-linguistic, embodied, and relational between the human microcosm and the natural macrocosm. Blending functions as a communicative space where sensations, the body, and nature resonate to produce collective meaning. This study contributes to communication scholarship by proposing an affective semiotic perspective that extends beyond classical transmission models and offers an alternative conceptual framework for understanding non-verbal and human–nature communication in contemporary communication studies. Keywords: Affective communication; communication ethnolinguistics; peircean semiotics; blending practice; microcosm–macrocosm. Abstrak Paradigma komunikasi dominan dalam studi komunikasi masih bertumpu pada model transmisi pesan yang menekankan pengiriman informasi dari pengirim ke penerima. Paradigma ini terbukti memiliki keterbatasan dalam …
creator: Desi Qoriah
creator: Wilman Ramdani
creator: Ria Nirwana
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 282
ending page: 302
doi: 10.52434/jk.v12i1.43538

Pengaruh kualitas konten instagram @shoesandcare terhadap minat beli followersnya
type: item
description: Abstract The background of this research is the decreasing interest in consumer purchases, so that in practice not all content produced is able to generate the expected response. This research aims to examine the extent to which the quality of Instagram content from @shoesandcare influences the purchase intention of its followers. This research uses a quantitative approach with an explanatory survey design to explain the relationship between content quality and purchase intention. The respondents in this research consisted of 97 students from the Communication Science Study Program at Universitas Muhammadiyah Surakarta who follow the Instagram account @shoesandcare. The respondents were selected using a purposive sampling technique based on specific criteria relevant to the objectives of the research. The research instrument used was a questionnaire with a Likert scale designed to measure respondents’ perceptions of Instagram content quality as well as their level of purchase intention. The measurement of the purchase intention variable in this research refers to the AIDA framework, which consists of attention, interest, desire, and action. The collected data were analyzed using simple linear regression to determine the influence of content quality on the purchase intention of followers. The results of the analysis indicate that there is a positive and significant influence between Instagram content quality and the purchase intention of @shoesandcare followers, with a significance value (p < 0.05). Furthermore, the coefficient of determination (R²) of 0.301 indicates that content quality explains 30.1% of the variation in consumers’ purchase intention, while the remaining 69.9% is influenced by other factors outside the research model. These findings suggest that the consistency and relevance of Instagram content management contribute to increasing followers’ tendency to make purchasing decisions. Keywords: Content quality; instagram; purchase intention; social medi…
creator: Anggit Estu Prayogi
creator: Edy Purwo Saputro
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 303
ending page: 321
doi: 10.52434/jk.v12i1.43552

Pemanfaatan key opinion leader dalam strategi digital PR BNNP Jawa Timur
type: item
description: Abstract This study examines the digital public relations strategy implemented by the National Narcotics Agency of East Java Province in utilizing Key Opinion Leaders (KOLs) to support public communication. The institution is responsible for implementing programs aimed at preventing and combating drug abuse and illicit drug trafficking. However, it faces challenges related to public communication that tends to be formal and one-way, which limits its ability to build emotional connections with the public and encourage greater community engagement.This research employs a descriptive qualitative approach to understand the communication processes and strategies carried out by the institution. Data were collected through in-depth interviews with key informants involved in the communication strategy and through direct observation of communication activities conducted by the agency.The findings indicate that the digital public relations strategy is implemented systematically based on the stages of The ROSTIR Model. The initial stage involves identifying public communication needs by monitoring mass media coverage and reviewing public complaint channels. The next stage focuses on determining communication objectives, including expanding audience reach and increasing public engagement. Strategic planning is carried out by determining the characteristics of suitable Key Opinion Leaders, designing the selection mechanism, and developing communication messages. Tactical implementation is conducted through content competitions, collaboration programs with KOLs, strengthening internal capacity, and integrating various communication media. The final stage involves evaluation using performance indicators to assess the effectiveness of the strategy and to provide a basis for improving future communication strategies. Keywords: Digital public relations;key opinion leader; public communication; bnnp east java, communication strategy. Abstrak Penelitian ini menganalisis strategi digita…
creator: Chintya Ihzabella
creator: Dian Hutami Rahmawati
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 322
ending page: 342
doi: 10.52434/jk.v12i1.43551

Manajemen krisis PT Pertamina dalam kasus bensin oplosan pada konten @pertamina di Instagram
type: item
description: Abstract The alleged fuel adulteration case involving PT Pertamina (Persero) in 2025 developed into a reputational crisis that significantly affected public trust, particularly within social media spaces. The massive negative media coverage and the dominance of public sentiment on Instagram required the company to implement appropriate and responsive crisis management strategies. This study aims to analyze how PT Pertamina managed the fuel adulteration case through content published on its official Instagram account, @pertamina. The research employs a qualitative approach using qualitative content analysis to examine crisis communication messages disseminated during the crisis period from February 28 to May 28, 2025.”. The analytical framework is based on Situational Crisis Communication Theory (SCCT) to identify the crisis response. The findings indicate that PT Pertamina utilized Instagram as its primary crisis communication channel by emphasizing apology strategies, clarification efforts, and image and reputation recovery initiatives. The study concludes that Pertamina’s crisis management pattern began with apologia, followed by diminish strategies, and concluded with bolstering, with bolstering emerging as the dominant strategy throughout the crisis period. This research is expected to contribute academically to the study of crisis management in state-owned enterprises and serve as a practical evaluation for companies in formulating social media–based crisis communication strategies. Keyword: Pertamina; crisis; crisis management; fuel adulteration; Instagram. Abstrak Kasus dugaan pengoplosan bensin yang melibatkan PT Pertamina (Persero) pada tahun 2025 berkembang menjadi krisis reputasi yang berdampak signifikan terhadap kepercayaan publik, khususnya di ruang media sosial. Pemberitaan negatif yang masif serta munculnya sentimen publik yang dominan di Instagram menuntut perusahaan untuk menerapkan strategi manajemen krisis yang tepat dan responsif. Penelitian ini…
creator: Aldino Fajar Juniastra
creator: Farikha Rachmawati
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 343
ending page: 362
doi: 10.52434/jk.v12i1.43553

Analisis respon netizen terhadap program makan bergizi gratis di youtube tempo.co
type: item
description: Abstract This study analyzes the narratives and responses of netizens to the controversial social program "Free Lunch Program," discussed in the Bocor Alus Politik podcast on Tempo.co's YouTube channel. This phenomenon relates to public reactions that emerge on social media platforms in response to government policies. The objective of this research is to analyze netizen reactions to the controversial social program, "Free Lunch Program," discussed in the Bocor Alus Politik podcast on Tempo.co's YouTube channel. The phenomenon under study pertains to the public opinion that develops on social media as a response to government policies, with a focus on sentiment analysis, toxicity, and the topics discussed by netizens. The data for this study were collected from 51,000 comments on a video that has been viewed over 1 million times, which were analyzed using sentiment and toxicity analysis algorithms, as well as semantic clustering methods to assess discussion patterns. The results show that the majority of comments are neutral, with a dominant negative sentiment related to dissatisfaction with government policies. Toxicity analysis reveals relatively low but significant toxic interactions in some comments related to criticisms of the policy. Semantic topic clustering shows that netizens focused on issues such as government budgets, social inequality, and the potential abuse of the program. These findings provide new insights into how social programs are interpreted in digital discourse, reflecting dissatisfaction with government policies. The significance of these findings enriches political communication theory by adding an understanding of the dynamics of netizen interactions on social media regarding public policies. This study makes a significant contribution to understanding the emerging patterns of political communication in cyberspace and their impact on public opinion. Keywords: Communalytic.org; free lunch program; podcast; tempo.co; YouTube. Abstrak Peneliti…
creator: Nurfadila Laupa
creator: Iskandar Iskandar
creator: Sumarni Sumai
creator: Afidatul Asmar
creator: Wahyuddin Wahyuddin
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 363
ending page: 390
doi: 10.52434/jk.v12i1.43567

Pelestarian budaya Jawa dan identitas melalui konten TikTok Mikopedia.id
type: item
description: Abstract The development of digital technology and social media has significantly changed patterns of public communication, but it also poses challenges to the sustainability of local cultures, including regional languages. Javanese, as one of the largest regional languages in Indonesia, has begun to experience a decline in use, particularly among younger generations who tend to use Indonesian or mixed languages in digital spaces. This situation raises concerns about the sustainability of Javanese cultural identity amid the currents of globalization. On the other hand, social media platforms such as TikTok also provide new opportunities to introduce and preserve local culture through creative content that is easily accessed by the wider community. This study aims to examine how the preservation of the Javanese language and cultural identity is represented through the content of the TikTok account Mikopedia.id. This research applies the STEPPS theory proposed by Jonah Berger, which includes Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. The research method used is descriptive qualitative, with data collection techniques conducted through observation of TikTok content from Mikopedia.id and interviews with the content creator as the main informant. The results show that the Mikopedia.id account consistently uses the Javanese language in its content as an effort to preserve culture. Through the presentation of everyday life content, humor, and the use of Javanese speech levels, the content is able to attract audience attention while reintroducing Javanese cultural values to younger generations in the digital era, and demonstrates the potential of social media as a new space for maintaining the sustainability of local language and cultural identity. Keywords: Cultural identity; javanese language; preservation; STEPPS theory; tiktok. Abstrak Perkembangan teknologi digital dan media sosial telah membawa perubahan dalam pola komunikasi masyarakat,…
creator: Jelita Astri Wijayanti
creator: Swita Amallia Hapsari
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 391
ending page: 410
doi: 10.52434/jk.v12i1.43571

Analisis framing pemberitaan ijazah palsu Jokowi di CNN Indonesia dan Republika (periode April-Mei 2025)
type: item
description: Abstract This study was driven by the widespread coverage of the alleged fake diploma issue involving Jokowi in online media during the period of April–May 2025. During this period, there were two important moments, namely the filing of the first civil lawsuit at the Solo District Court and the announcement of the forensic test results by Bareskrim Polri. As mainstream media, CNN Indonesia and Republika have different ideological orientations and editorial styles, which affect how both construct and narrate the alleged fake diploma issue involving Joko Widodo to the public. CNN Indonesia is generally known for emphasizing unbiased presentation of data, concise language, and a thematic narrative style, whereas Republika places greater emphasis on moral dimensions and social conflict in its reporting. The purpose of this study is to analyze the differences in framing of the alleged fake diploma coverage of Jokowi in the two media outlets. This study uses a descriptive qualitative approach with Robert M. Entman’s framing analysis model. The unit of analysis consists of eight news articles, four from CNN Indonesia and four from Republika, selected through digital archive searches on the websites of the two media outlets using the keyword “Jokowi fake diploma.” The findings show that CNN Indonesia tends to frame the issue in a procedural and verificative manner by highlighting institutional authority, legal certainty, and the results of the official investigation as a way to close the controversy. Meanwhile, Republika places greater emphasis on actor conflict, demands for public transparency, and the moral and political dimensions of the Jokowi diploma issue. This study is expected to contribute academically to the development of online media framing studies, as well as serve as a reference for journalism practitioners in presenting news in a more balanced, objective, and high-quality manner. Keywords: Framing; Robert M. Entman; Jokowi’s Fake Diploma; CNN Indonesia; repu…
creator: Ahmad Arya Subarkah
creator: Heidy Arviani
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 411
ending page: 427
doi: 10.52434/jk.v12i1.43605

Pengaruh konten review pada aplikasi tiktok terhadap minat beli produk somethinc di kalangan followers
type: item
description: Abstract In today's digital era, TikTok social media serves not only as an entertainment platform, but also as a source of information that influences consumer behavior, particularly in the skincare product category. Review content created by users based on their firsthand experience with a product is considered more trustworthy than other sources of information, as it is perceived to be more honest and authentic. This study aims to analyze the influence of TikTok review content on purchasing interest in skincare products, using a quantitative approach with a survey method of 100 respondents selected using a random sampling technique from followers of the @somethincofficial account on TikTok. Data collection was carried out through a questionnaire with a Likert scale of 1–4 to measure the variables of TikTok review content (X) and purchasing interest (Y). The data were then analyzed using the SPSS program version 25 through a simple linear regression test, t-test, and coefficient of determination. The results showed a regression coefficient value of 0.275 with a significance value of 0.000 <0.05 and a calculated t-value of 9.748 > 1.984, so the alternative hypothesis is accepted, which means that the more review content with positive values will further increase the purchasing interest of potential consumers. The final test, the coefficient of determination, showed an R-square of 49.2%. This indicates that TikTok review content has a positive influence on skincare product purchase interest, demonstrating that informative and credible review content on TikTok can increase consumer interest in purchasing Somethinc skincare products. Nevertheless, the magnitude of this influence also indicates that review content is not the sole factor shaping consumer purchase intention toward skincare products Keywords: Review content; TikTok, purchase intention, somethinc, S-O-R theory. Abstrak Di era digital saat ini, TikTok bukan hanya situs media sosial untuk hiburan, melainkan t…
creator: Happy Naja Haliza
creator: Rona Rizkhy Bunga Chasana
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 428
ending page: 447
doi: 10.52434/jk.v12i1.43572

Representasi kecantikan pada musik video Mantra Jennie: studi semiotika Barthesian
type: item
description: Abstract This research is driven by the complex and multi-dimensional nature of beauty, which is frequently confirmed to rigid, patriarchal physical standards, particularly within the K-pop industry’s “Korean Beauty Standard.” Media, specifically music videos, serve as pivotal instruments in disseminating these values, yet they also function as arenas for deconstructing stereotypes. Jennie’s Mantra was selected as the study object because it represent a shift in the meaning of beauty, moving from mere visual aesthetics to a form of self-empowerment and inner strength aligned with global feminist movements. The objective of study is analyze the representation of beauty in the Mantra music video through Roland Barthes’ perspective to understand how beauty is constructed within the context of contemporary popular culture. The methodology employed is qualitative, utilizing Roland Barthes’ semiotic approach to dissect signs through three layers of meaning denotation, connotation, and myth. data were collected through in dept observation of the lyrics and visual elements within the music video. The findings reveal that beauty in Mantra is not singular but is constructed into four primary categories. Empowering beauty, emphasizing control and strength, Inclusive beauty, celebrating ethnic diversity, prestige beauty, linking beauty to social status and global success, and beauty as a medium for freedom of expression. In conclusion, the study assert that Jennie successfully shifts the myth of beauty from a passive object judged by society into an autonomous, empowered subject. This representation demonstrates that beauty now function as a means of articulating female identity and agency within a highly competitive entertainment industry Keyword: Beauty representation; semiotics; Roland Barthes, music video, popular culture. Abstrak Studi ini muncul dari masalah standar kecantikan yang kerap terpaku pada bentuk fisik kaku dan berbau patriarki, terutama pada dunia K-Pop yang b…
creator: Angelia Ulfimudana Piliang
creator: Rino Andreas
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 448
ending page: 468
doi: 10.52434/jk.v12i1.43597

Persepsi gen z tentang efektivitas kolaborasi perusahaan dalam promosi produk kosmetik lokal menggunakan influencer Korea
type: item
description: Abstract This study examines Generation Z’s perceptions of the effectiveness of collaborations between Indonesian local cosmetic brands and Korean influencers in promotional activities amid the growing influence of K-culture in the national beauty industry. Brands such as Somethinc, Dear Me Beauty, and Emina increasingly adopt Korean elements to construct modern and globally appealing brand images. This research employs a descriptive qualitative approach involving ten Generation Z informants residing in Jakarta. Data were collected through in-depth interviews to explore perceptions of brand image, influencer credibility, and purchase decisions. The analysis focuses on how participants interpret the presence of Korean public figures compared to the mere adoption of Korean visual aesthetics. The findings indicate that collaborations involving Korean celebrities, particularly Han So-hee and the K-pop group NCT Dream, significantly strengthen perceptions of product quality, global appeal, and brand credibility. Somethinc is perceived as the most effective brand due to its authenticity and consistency between influencer persona and brand identity. In contrast, Dear Me Beauty and Emina are viewed as less capable of building strong emotional connections with audiences. Grounded in Cultural Hybridization and Influencer Credibility theories, this study emphasizes that authentic value integration and persona brand alignment are more decisive than surface-level Korean visual adoption. These findings offer practical implications for marketers in designing culturally resonant influencer-based promotional strategies targeting young Indonesian beauty market segments. Keywords: Generation Z; local cosmetic brands; cross-cultural collaboration; Korean influencers; cultural hybridization. Abstrak Penelitian ini mengkaji persepsi Generasi Z terhadap efektivitas kolaborasi antara merek kosmetik lokal Indonesia dan influencer Korea dalam aktivitas promosi, seiring meningkatnya pengaruh …
creator: Suswinda Ningsih
creator: Henni Gusfa
creator: May Rizdiana Santi
creator: Soemiadeny Soemiadeny
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 469
ending page: 429
doi: 10.52434/jk.v12i1.43507

Membaca pesan transendental melalui komunikasi ritual wiaha manu
type: item
description: Abstract This study explores and analyzes communication practices within the Wiaha Manu ritual of the indigenous Kodi community in Southwest Sumba Regency. This sacred ritual bridges the interaction between humans and their ancestors (Marapu) through a unique medium: chicken intestines. Using a qualitative approach and the ethnography of communication method, the study examines the ritual's communicative structure through Dell Hymes's SPEAKING model framework. Data were collected through participatory field observation, in-depth interviews with Ratos (traditional leaders), and analysis of documents related to Sumbanese cosmology. Findings reveal the Wiaha Manu ritual to be a complex transcendental communication system in which the Rato plays a central role as a symbolic mediator with sole interpretive authority. Analysis using the SPEAKING model reveals that the effectiveness of this ritual communication depends heavily on the strict sequence of actions, the solemn sacred tone and the use of the chicken's body as a 'biological text', which is translated into social instructions. Conceptually, this ritual transcends the spiritual dimension, serving as a strategic means of constructing collective meaning, strengthening social cohesion through customary consensus and preserving the cultural identity of the Kodi community in the face of changing times. This study concludes that the Wiaha Manu ritual is a form of communication that perpetuates traditional values while legitimising social power structures within indigenous Sumbanese society. Keywords: communication; ethnography; wiaha manu; kodi society; transcendental communication; speaking model. Abstrak Penelitian ini mengeksplorasi dan menganalisis praktik-praktik komunikasi dalam ritual Wiaha Manu di kalangan masyarakat adat Kodi, Kabupaten Sumba Barat Daya. Ritual ini merupakan peristiwa komunikasi sakral yang menjembatani interaksi antara manusia dengan leluhur (Marapu) melalui media unik berupa usus ayam. Dengan …
creator: Yermia Djefri Manafe
creator: Monika Wutun
creator: Muhammad Aslam
rights: Hak Cipta (c) 2026 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2026-04-30
publication date: 2026-04-30
volume: 12
number: 1
starting page: 430
ending page: 451
doi: 10.52434/jk.v12i1.43585