Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
type: channel
publisher: Universitas Garut
language: id-ID
publication name: Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
issn: 2461-0836
items: Kualitas pelayanan institusi pendidikan tinggi dan pengaruhnya terhadap loyalitas mahasiswa
items: Strategi kampanye War on Drug BNN Kabupaten Garut melalui insan media
items: Analisis motivasi ketertarikan generasi z dalam mendengarkan podcast pada platform musik spotify
items: Resepsi generasi Z Surabaya terhadap konsep kompleksitas emosi dalam film inside out 2
items: Disparitas Gender Dalam Penggunaan Couchsurfing Sebagai Media Pengembangan Pariwisata Backpacker Kota Bandung
items: Analisis manajemen impresi ci mehong dalam membangun presentasi diri pada akun tiktok @pikbakinghouse
items: Adaptasi lintas budaya mahasiswa di asrama mahasiswa nusantara (AMN) Surabaya: tinjauan teori Kim 2001
items: Pengelolaan Akun Instagram @diskominfobdg sebagai Media Penyuluhan Informasi
items: Penerimaan gen z tentang feminine dan masculine energy pada tikTok @feminiyou sebagai strategi hubungan PDKT
items: Tren “marriage is scary” di tiktok: Analisis resepsi perempuan generasi Z
items: Humor dalam Horor: Analisis genre pada film hello ghost dan Kang Mak from Pee Mak
items: Analisis wacana kritis dekonstruksi peran gender pada drama the tale of lady ok
items: Analisis resepsi penonton pada kepercayaan kekuatan supranatural dalam film kisah tanah Jawa Pocong gundul
items: Konstruksi identitas virtual perempuan dalam interaksi romantis di game dating simulator love and deepspace
items: Analisis framing pemberitaan media: dinamika pengesahan RUU PPRT menggunakan model Robert M. Entman
items: Instagram sebagai media strategis WEPOSE Indonesia dalam memperkuat keterlibatan komunitas
items: Pengaruh celebrity worship penggemar k-pop terhadap hubungan romantis pengemarnya
items: Peran personal branding Vina Muliana dalam popularitas di tiktok
items: Skincare dalam kacamata laki-laki: analisis resepsi pesan maskulinitas pada akun @glowupwithfalih
items: Optimalisasi strategi komunikasi Gen 103.1 FM dalam penguatan brand awareness di era digital

Kualitas pelayanan institusi pendidikan tinggi dan pengaruhnya terhadap loyalitas mahasiswa
type: item
description: Abstract Student loyalty is an important asset that needs to be owned and developed by higher education institutions, including the Faculty of Communication and Information, Garut University. Student loyalty has a very large contribution to the dynamics and development of the institution that houses it. This study aims to describe student loyalty which is reflected in the form of a positive attitude towards the Faculty of Communication and Information, Garut University as an educational service provider institution. This study also aims to identify aspects of service that influence student loyalty. The study was conducted using a quantitative approach with a survey method on active students of the Faculty of Communication and Information, Garut University, especially students in semester IV, semester VI and semester VIII with purposive random sampling with a total of 227 respondents. The data collection tool was a questionnaire with answer option scores adapting the Likert scale model. In this study, simple linear regression analysis was applied to examine the effect of service satisfaction on student loyalty. The results of the study showed a significant positive effect between the two variables. This is supported by the results of a simple linear regression analysis which shows that the effect of service satisfaction on student loyalty is 46.8% while the simple linear regression equation is Y ̅ = 20.028 + 1.430X. The service aspect that has the most positive influence on student loyalty is the quality of the learning experience that is considered satisfactory to students. Meanwhile, the aspect that is considered less influential is the learning facilities that are considered unsatisfactory. Keywords: Loyalty; student; institution; service; education. Abstrak Loyalitas mahasiswa adalah asset penting yang perlu dimiliki dan dikembangkan oleh lembaga pendidikan tinggi, termasuk Fakultas Komunikasi dan Informasi Universitas Garut. Loyalitas mahasiswa memiliki kontribu…
creator: Rosanti Utami Dewi Suyatman Yatnosaputro
creator: Hadiati
creator: Firmansyah
creator: Gina Pradina Irawan
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 362
ending page: 378
doi: 10.52434/jk.v11i2.42143

Strategi kampanye War on Drug BNN Kabupaten Garut melalui insan media
type: item
description: Abstract This study comprehensively examines the campaign efforts of the National Narcotics Agency (BNN) of Garut Regency in combating drug abuse through a multi-strategy approach encompassing Soft Power, Hard Power, and Smart Power. This study seeks to understand the effectiveness, challenges, and opportunities of the BNN's campaign strategy This study uses a descriptive qualitative methodology with data collection techniques through in-depth interviews with three informants selected based on purposive sampling, and observations of BNN Garut's campaign activities, particularly social media management and media capacity building workshops conducted by BNN Garut Regency. The results show that the strategy in the campaign through media capacity building has been successful in increasing public awareness. This is because the main challenges in BNN campaigns have been related to broader community outreach, uneven program implementation, and low collaboration across sectors and media. The role of media, both conventional and digital, has proven vital in disseminating educational messages and mobilizing the community. However, the findings of this study also indicate the need for increased active involvement and strategic synergy to make campaign messages more effective and sustainable. An innovative approach that integrates technology, community empowerment, and cross-sector collaboration is key to long-term success in realizing a Shining Indonesia. This study recommends the need for continuous capacity building for media personnel and journalists, the development of interactive digital platforms, and the optimization of collaboration between the government, the community, and the media to expand the reach and deepen the impact of the anti-drug campaign in Garut and the surrounding area. Keywords: Garut national narcotics agency; media personnel; campaign strategy; war on drugs. Abstrak Penelitian ini mengkaji secara komprehensif upaya kampanye Badan Narkotika Nasional (…
creator: Chotijah Fanaqi
creator: Resty Mustika Pratiwi
creator: Annisa Husnusyifa
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 379
ending page: 393
doi: 10.52434/jk.v11i2.42402

Analisis motivasi ketertarikan generasi z dalam mendengarkan podcast pada platform musik spotify
type: item
description: Abstract This study aims to analyze the motivations behind Generation Z's interest in listening to podcasts on the Spotify music platform. As digital natives deeply connected with technology, Generation Z has developed unique patterns in consuming digital content. The research employs a descriptive method with a qualitative approach, utilizing the Uses and Gratification Theory developed by Katz and Gurevitch. Data was collected through in-depth interviews with ten Generation Z respondents who actively use Spotify for podcast consumption. The findings reveal that Generation Z's primary motivations for listening to podcasts include information-seeking, entertainment, and emotional connection. This demographic tends to prefer content that is relevant, flexible, and entertaining, while particularly valuing the personalized and interactive experiences offered by Spotify. They show a greater inclination toward podcasts that provide new insights, entertainment value, and opportunities to connect with hosts or topics of interest. This research contributes to a deeper understanding of Generation Z's motivations for using Spotify as a podcast platform and the factors influencing their preferences. The findings can serve as valuable references for digital platform developers and content creators to comprehend better the consumption behaviors and needs of this young audience. By understanding these motivations, stakeholders can create more targeted and engaging content that enhances user engagement and satisfaction on digital platforms. Keywords: Podcast; generation z; spotify; motivation; uses and gratifications theor. Abstrak Penelitian ini bertujuan untuk menganalisis motivasi ketertarikan Generasi Z dalam mendengarkan podcast di platform musik Spotify. Generasi Z merupakan generasi yang sangat terhubung dengan teknologi dan memiliki cara unik dalam mengonsumsi konten digital. Metode deskriptif dengan pendekatan kualitatif diterapkan dalam penelitian ini, menggunakan teori U…
creator: Mohammad Firmansyah Bratadiredja
creator: Hisam Sambadi
creator: Novia Trias Amanda Permana
creator: Rifasya Azahra Khoerunisa
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 394
ending page: 411
doi: 10.52434/jk.v11i2.42444

Resepsi generasi Z Surabaya terhadap konsep kompleksitas emosi dalam film inside out 2
type: item
description: Abstract As a popular communication medium, film holds great potential in delivering educational messages to the public, including those related to emotional literacy. Inside Out 2 portrays the dynamics of emotional complexity experienced by adolescent characters and has generated various responses from audiences, particularly Generation Z. The aim of this study is to examine how Generation Z in Surabaya receives and interprets the concept of emotional complexity presented in the film. This study explores how Generation Z in Surabaya receives the concept of emotional complexity as presented in Inside Out 2, using Stuart Hall’s reception analysis. A qualitative method was employed, with data collected through in-depth interviews involving eight informants from diverse social, educational, and age backgrounds. The findings reveal that informants fall into three reception positions: dominant-hegemonic, negotiated, and oppositional. Most informants fully accepted the film’s message, stating it helped them better understand emotions and fostered self-acceptance. Some informants negotiated the film’s message based on cultural values and personal experiences, such as the emphasis on emotional toughness within Surabaya’s local culture or being raised in an authoritarian parenting style. Meanwhile, others rejected the film’s message, perceiving it solely as light entertainment without deeper meaning. Reception of the film was influenced by emotional literacy, personal experience, culture, and access to media and psychological education. Overall, Inside Out 2 was viewed by most informants not only as entertainment, but also as an educational medium that enhances awareness of the importance of understanding and managing emotions in a healthy way. Keywords: Emotional complexity; reception analysis; generation z; inside out 2. Abstrak Film sebagai media komunikasi populer memiliki potensi besar dalam menyampaikan pesan edukatif kepada masyarakat, termasuk dalam hal literasi emos…
creator: Aulia Elizabeth Dewi Maharani
creator: Syifa Syarifah Alamiyah
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 412
ending page: 428

Disparitas Gender Dalam Penggunaan Couchsurfing Sebagai Media Pengembangan Pariwisata Backpacker Kota Bandung
type: item
description: Permasalahan yang diteliti dalam penelitian ini adalah disparitas gender dalam penggunaan Couchsurfing sebagai media pengembangan pariwisata backpacker di Kota Bandung. Sebuah platform online yang memungkinkan wisatawan untuk merasakan “tumpangan menginap gratis” dan mendapatkan pengalaman autentik daripada sekadar mengunjungi tempat-tempat wisata populer. Fenomena penggunaan Couchsurfing merupakan bukti nyata dari pergeseran perilaku wisata yang telah terjadi. Namun demikian, perlu diakui bahwa meskipun fenomena ini mempromosikan pertukaran budaya, harmonisasi budaya seringkali masih sulit tercapai. Sejumlah penelitian terdahulu belum menunjukan pengetahuan terkait ketimpangan/disparitas gender yang terjadi pada penggunaan Couchsurfing. Padahal berdasarkan praktiknya, kendala seperti hambatan bahasa, kesenjangan budaya, disparitas gender, bahkan kejahatan berupa love scamming, pencurian, dan pelecehan seksual kerap terjadi terutama pada wisatawan perempuan. Merujuk pada fokus tersebut, penelitian ini bertujuan untuk mengeksplorasi wacana disparitas gender yang meliputi perspesi aman dan nyaman pengguna Couchsurfing perempuan serta pola interaksi pengguna Couchsurfing lintas gender dalam konteks dimensi budaya Geertz Hofstede. Hasil penelitian diharapkan dapat memberikan pemahaman yang lebih mendalam mengenai dinamika relasi gender dalam ruang digital pariwisata, memperkaya kajian komunikasi lintas budaya, serta menjadi dasar pengembangan strategi komunikasi yang mendorong lingkungan wisata digital yang lebih setara, inklusif, dan berkeadilan gender di masa depan. Selain itu, penelitian ini juga menyoroti pentingnya literasi digital dalam memperkuat kesadaran wisatawan.
creator: Dinar Dina Karamani
creator: Reza Rizkina Taufik
creator: Iris Fatia Maharani
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 429
ending page: 445
doi: 10.52434/jk.v11i2.43052

Analisis manajemen impresi ci mehong dalam membangun presentasi diri pada akun tiktok @pikbakinghouse
type: item
description: Abstract TikTok, with its short-form video format and For You Page system, enables the massive dissemination of content. This phenomenon opens up opportunities for digital marketing, while also presenting the challenge of capturing audience attention amid intense competition. Therefore, the construction of digital identity becomes highly important, especially for those who utilize TikTok as a marketing medium. Success in this regard can create an impression that distinguishes one from competitors. This study examines a businesswoman, Ci Mehong, who successfully creates a distinctive impression in her content through a blunt communication style and an authentic, even controversial persona. This builds a unique appeal that has led to her popularity. The aim of this research is to uncover the self-presentation constructed by Ci Mehong through the content uploaded on her business TikTok account, @pikbakinghouse. Using a descriptive qualitative approach, a constructivist paradigm, and a case study method, this analysis is based on the impression management theory by Erving Goffman and the self-presentation strategies by Edward Jones and Pittman, which consist of five typologies: ingratiation, intimidation, self-promotion, exemplification, and supplication. The object of this research is Ci Mehong’s communication style, appearance, and demeanor. Data were collected through documentation to obtain content transcripts and video excerpts. The researcher also conducted a literature review on relevant theories. The research findings show that Ci Mehong predominantly applies two main strategies: intimidation and exemplification. Nevertheless, the ingratiation strategy is also consistently found, although it does not constitute the dominant character presented. This study affirms that building a strong and distinctive impression through self-presentation is key to achieving marketing success on a dynamic platform like TikTok. Keywords: Impression management; self-presentation; t…
creator: Dinda Febri Putri Thaher
creator: Heidy Arviani
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 446
ending page: 468
doi: 10.52434/jk.v11i2.42670

Adaptasi lintas budaya mahasiswa di asrama mahasiswa nusantara (AMN) Surabaya: tinjauan teori Kim 2001
type: item
description: Abstract This research is motivated by the Nusantara Student Dormitory (AMN) scholarship program initiated by President Joko Widodo in 2022, which aims to foster intercultural interaction among students from 38 provinces across Indonesia. The diverse environment within the dormitory creates a potential for conflict, requiring AMN students to adapt to the variety of ethnicities, cultures, and backgrounds present in the community in order to sustain their two-year stay. This study aims to analyze and describe the process of intercultural adaptation experienced by AMN students during their time in the dormitory. This study uses a qualitative descriptive approach, this study involved ten informants consisting of alumni, active residents, and AMN student mentors who come from diverse cultural backgrounds. Data were collected through in-depth interviews as the primary source and document studies as secondary data. The analysis employs Kim’s (2001) Cross-Cultural Adaptation Theory to explore the dynamics of the adaptation process. The findings reveal that the intercultural adaptation process experienced by AMN students is both dynamic and complex. It begins with experiences of culture shock during intercultural communication—both verbal and nonverbal—followed by a phase of adjustment through continued cultural interaction, ultimately leading to changes in the students themselves. The adaptation process is not always smooth, as it often encounters barriers and resistance. Nevertheless, intercultural adaptation leads to a series of changes in AMN students, affecting their cognitive, affective, and behavioral aspects. The study also identifies a gap between the theoretical framework and the participants’ experiences: while Kim’s theory views adaptation as a long-term psychosocial process, the informants tended to interpret adaptation as the achievement of personal comfort or stability. Key Words: Intercultural communication; cross-cultural adaptation; asrama mahasiswa nusanta…
creator: Putri Permatasari
creator: syafrida Nurrachmi febriyanti
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 469
ending page: 483
doi: 10.52434/jk.v11i2.42593

Pengelolaan Akun Instagram @diskominfobdg sebagai Media Penyuluhan Informasi
type: item
description: Abstract The Department of Communication and Informatics of Bandung City is one of the Regional Government Organizations that utilizes Instagram as a platform for public information dissemination, serving as a form of public service. The characteristics of Instagram, which allow for rapid information dissemination, make it a strategic medium for carrying out information outreach activities. This study aims to analyze how the administrators manage the Instagram account @diskominfobdg as a medium for information outreach to the citizens of Bandung. A descriptive qualitative method was employed, utilizing data collection techniques such as interviews, literature review, active participatory observation, and documentation. This research applies Regina Luttrell’s Circular Model of Some for Social Communication, which divides social media management into four stages: share, optimize, manage, and engage. The findings reveal that the administrators manage the @diskominfobdg Instagram account through these four stages: (1) Share, Disseminating relevant and engaging educational content, emphasizing participation, connection, and trust-building; (2) Optimize, Enhancing visual elements and copywriting by focusing on real-time topics derived from media monitoring of trending public issues; (3) Manage, Overseeing interactions through media monitoring and FAIR evaluations, ensuring timely responses; (4) Engage, Facilitating two-way communication by involving the community and institutions. This strategy reflects the commitment of the Bandung City Department of Communication and Informatics to fostering adaptive, responsive, and participatory public communication. Keywords: Information dissemination; social media management; Instagram. Abstrak Dinas Komunikasi dan Informatika Kota Bandung merupakan salah satu Organisasi Pemerintah Daerah (OPD) yang memiliki akun Instagram dan menggunakannya sebagai penyuluhan informasi sebagai salah satu bentuk pelayanan publik. Karakteristik media…
creator: Rashina Zahra Fadilla
creator: Hadiyanto
creator: Diky Firdaus
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 484
ending page: 501
doi: 10.52434/jk.v11i2.42472

Penerimaan gen z tentang feminine dan masculine energy pada tikTok @feminiyou sebagai strategi hubungan PDKT
type: item
description: Abstract In the digital era, social media platforms such as TikTok significantly shape young people’s perceptions of gender and interpersonal relationships. A prominent narrative is the concept of feminine and masculine energy, often presented as a guide for attraction and relational dynamics. Accounts like @feminiyou encourage women to highlight their feminine traits to balance men’s masculine energy. While appealing, this narrative may reinforce traditional gender stereotypes, restrict self-expression, and create performative pressures in relationships. This study employs a qualitative descriptive approach using Stuart Hall’s reception analysis, categorizing audiences as dominant-hegemonic, negotiated, or oppositional. Findings reveal that most Generation Z respondents adopt a negotiated position, accepting some aspects of the message while adapting it to personal values, cultural norms, experiences, and relational contexts. Feminine and masculine energy are often applied as image-management strategies in early-stage relationships (front stage), but their use becomes flexible or is rejected in more intimate stages (back stage) if it conflicts with authenticity. These results suggest that Generation Z actively and adaptively interprets gender expectations, maintaining relationships that are healthy, equitable, and meaningful. Keywords: Feminine energy; masculine energy; gender role; generation Z; TikTok. Abstrak Di era digital, media sosial seperti TikTok memiliki pengaruh signifikan dalam membentuk pemahaman generasi muda mengenai gender dan hubungan interpersonal. Salah satu narasi yang populer adalah konsep feminine dan masculine energy, yang sering dianggap sebagai panduan dalam membangun daya tarik dan dinamika hubungan romantis. Misalnya, akun TikTok @feminiyou mendorong perempuan untuk menonjolkan sisi feminin sebagai upaya menciptakan keseimbangan dengan masculine energy laki-laki. Meskipun narasi ini tampak menarik, penerapannya berpotensi memperkuat stere…
creator: Savira Rainanda
creator: Windri Saifudin
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 502
ending page: 519

Tren “marriage is scary” di tiktok: Analisis resepsi perempuan generasi Z
type: item
description: Abstract A phenomenon that is currently emerging from negative narratives about marriage circulating on social media, particularly TikTok. Such as cases of infidelity, domestic violence, and emotional pressure. The purpose of this study is to understand and describe how Gen Z women interpret and respond to this trend. In this study, Stuart Hall's reception theory (encoding-decoding) is used to analyze how content creators and Gen Z female viewers decode the message “Marriage is Scary.” The research method used is descriptive qualitative, with data collection through in-depth interviews with six Gen Z women aged between twenty-three and twenty-six who are active on TikTok and reside in Jakarta and Surabaya. The research shows that four informants are in a position of negotiation, accepting the narrative message as an important lesson in preparing financially and psychologically and becoming more critical in choosing a partner. Gen Z women view this trend as validation of their concerns and motivation to prevent potential issues in marriage. Two informants were in a position of opposition, rejecting the frightening narrative due to strong religious beliefs or personal experiences that support a positive perception of marriage. The influence of this trend prompts Gen Z women to reconsider traditional norms, demand equality, and commit to building healthy relationships. Keywords: Reception; gen Z women; marriage is scary; tiktok; marriage. Abstrak Fenomena yang sedang marak muncul dari narasi negatif tentang pernikahan yang beredar di sosial media, khususnya TikTok. Seperti kasus perselingkuhan, KDRT, dan tekanan emosional. Tujuan penelitian ini adalah untuk memahami dan mendeskripsikan bagaimana perempuan Gen Z memaknai dan menanggapi tren ini. Dalam penelitian ini, teori resepsi Stuart Hall (encoding-decoding), digunakan untuk menganalisis bagaimana pembuat konten dan penonton perempuan Gen Z mendekodekan pesan “Marriage is Scary”. Metode penelitian yang digunakan ada…
creator: Nuraleina Putri Asyari
creator: Herlina Suksmawati
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 520
ending page: 530
doi: 10.52434/jk.v11i2.42714

Humor dalam Horor: Analisis genre pada film hello ghost dan Kang Mak from Pee Mak
type: item
description: Abstract The focus of this research is not only to examine how horror and comedy elements are combined but also how the adaptation process reflects local values familiar to Indonesian audiences. This study aims to analyze the construction of the horror-comedy genre in the films Hello Ghost (2023) and Kang Mak from Pee Mak (2024), which are adaptations of foreign films but successfully adjusted to the Indonesian cultural context. The study applies a descriptive qualitative approach using the Repertoire of Elements method, which covers narrative structure, characterization, setting, iconography, and visual-audio style. In addition, Rick Altman’s genre theory is employed to understand the interaction between text, institutions, and audiences in shaping meaning. The findings reveal that both films present a balanced blend of horror and comedy, though each emphasizes different cultural aspects. Hello Ghost offers emotional horror through personal iconography representing trauma, loss, and the healing process of the protagonist. In contrast, Kang Mak from Pee Mak highlights comical horror derived from local beliefs and symbols such as shamanic rituals, traditional stilt houses, and mystical objects. Comedy in both films is expressed through humorous characterizations, slapstick scenes, dark comedy, and situations of miscommunication that enliven the narrative while reducing tension. In terms of visual and audio style, both films make use of lighting, camera work, and musical scoring to balance frightening moments with humorous relief. This study concludes that the horror-comedy genre in the Indonesian context functions not only as entertainment but also as a medium of reflection on cultural values, family ties, and social trauma. The success of these adaptations demonstrates the dynamic nature of genre, which can be reshaped according to local tastes without losing its global narrative essence. Keywords: Horror comed; Indonesian film; film genre; hello ghost; Kang Mak fro…
creator: Helenita Margareth br Tarigan
creator: Ririn Puspita Tutiasri
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 531
ending page: 548
doi: 10.52434/jk.v11i2.42731

Analisis wacana kritis dekonstruksi peran gender pada drama the tale of lady ok
type: item
description: Abstract South Korea still presents a patriarchal social system, mainly due to the strong influence of Confucianism since the Joseon Dynasty. The patriarchal system in society is often represented through media, including Korean dramas that feature gender stereotypes towards female characters. However, the drama The Tale of Lady Ok chosen by the authors presents a different narrative through its main character, Ok Tae Young, a woman from the slave class who challenges traditional gender norms and stereotypes. This character is not only represented as an empowered woman, but also as a figure who is able to reverse her social position in a patriarchal society structure. This research aims to find out how the drama deconstructs gender roles through the main character Ok Tae Young. The researcher used a qualitative approach with the critical discourse analysis method of Teun A. van Dijk model which includes three main dimensions, the dimensions of text, social cognition, and social context. The results of the research through the analysis of these three dimensions show that the drama actively deconstructs gender roles through the main character who has a strategic position in the public space and the realm of power. The narrative carried by the main character shows resistance to traditional gender construction and the ability to penetrate the patriarchal social system through her leadership capacity, empathy, and legal strategies. The dramas not only showcase resistance to gender inequality, but also offer an alternative discourse that women have the potential to be agents of change. Keyword: Critical discourse analysis; deconstruction; gender; korean drama; ok tae young. Abstrak Korea Selatan hingga kini masih menunjukkan sistem sosial yang patriarkis, terutama karena pengaruh kuat paham Konfusionisme sejak Era Dinasti Joseon. Sistem patriarkis dalam kehidupan bermasyarakat tersebut kerap direpresentasikan melalui media, termasuk drama Korea yang menampilkan stereotip …
creator: Mutiara Adilah Putrifia
creator: Syifa Syifa Syarifah Alamiyah2
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 549
ending page: 567
doi: 10.52434/jk.v11i2.42690

Analisis resepsi penonton pada kepercayaan kekuatan supranatural dalam film kisah tanah Jawa Pocong gundul
type: item
description: Abstract Indonesian horror films often represent society’s belief in supernatural powers as part of a living cultural heritage. One of the films that is particularly relevant to explore is Kisah Tanah Jawa: Pocong Gundul, which presents the theme of retrocognition and various mystical elements such as black magic, occult rituals, and sacred heirlooms. This study aims to analyze audience reception of the supernatural powers depicted in the film. Using a qualitative approach, this research applies Stuart Hall’s reception analysis theory, which categorizes audience interpretations into three positions: dominant-hegemonic, negotiated, and oppositional. Data were collected through in-depth interviews with five informants of diverse socio-cultural and religious backgrounds. The findings reveal that the audience’s interpretations are strongly influenced by personal spiritual experiences, educational background, and individual belief systems. Most informants accepted and believed in the supernatural aspects of the film in line with their own convictions (dominant position), while others took a more critical stance or rejected the mystical content entirely (negotiated and oppositional positions). This study contributes to a deeper understanding of how audiences interpret cultural representations in popular media and provides insight into the ongoing dialogue between traditional values and rational-modern worldviews in contemporary society. Keywords: Audience reception; supernatural powers; retrocognition; horror film; Javanese culture. Abstrak Film horor Indonesia kerap merepresentasikan kepercayaan masyarakat terhadap kekuatan supranatural sebagai bagian dari warisan budaya yang masih hidup hingga kini. Salah satu film yang menarik untuk dikaji adalah Kisah Tanah Jawa: Pocong Gundul, yang mengangkat tema retrokognisi dan berbagai elemen mistik seperti santet, ritual ghaib, hingga penggunaan benda keramat. Penelitian ini bertujuan untuk menganalisis bagaimana resepsi penonto…
creator: Nabila Fasyah Arifah
creator: Yudiana Indriastuti
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 568
ending page: 584
doi: 10.52434/jk.v11i2.42730

Konstruksi identitas virtual perempuan dalam interaksi romantis di game dating simulator love and deepspace
type: item
description: Abstract Dating simulator games, such as Love and Deepspace, not only offer entertainment, but also become a space for players to explore and build their virtual identities. In this context, women as players have a unique experience in forming their self-concept through the romantic interactions offered by the game. The purpose of this study is to analyze how the virtual identity of women in the game Love and Deepspace. This study uses a qualitative approach with a descriptive type. This research was conducted in Surabaya by conducting interviews. Data collection techniques used in-depth interviews, documentation, and observation. Data will be analyzed using thematic analysis. The data analysis technique follows the steps proposed by Miles and Huberman which include three main components: data reduction, data presentation, and drawing conclusions. The results of this study indicate that the construction of women's virtual identities in romantic interactions in the dating simulator game Love and Deepspace can be concluded that this game functions as a significant platform for women to build and express their virtual identities. Through character customization and interactions with non-player characters (NPCs), players have the opportunity to explore aspects of themselves that may not be expressed in the real world. The game also creates a hyperreality experience, so it is important for players to be aware that while in-game experiences can be emotionally satisfying, they must still consider the context and dynamics of real-world relationships. Keywords: Women; online games; virtual identity; love and deepspace. Abstrak Game dating simulator, seperti Love and Deepspace, tidak hanya menawarkan hiburan, tetapi juga menjadi ruang bagi pemain untuk mengeksplorasi dan membangun identitas virtual mereka. Dalam konteks ini, perempuan sebagai pemain memiliki pengalaman yang unik dalam membentuk konsep diri mereka melalui interaksi romantis yang ditawarkan oleh game tersebut. …
creator: Talya Nanda Faiza Adisty
creator: Roziana Febrianita
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 585
ending page: 602
doi: 10.52434/jk.v11i2.42707

Analisis framing pemberitaan media: dinamika pengesahan RUU PPRT menggunakan model Robert M. Entman
type: item
description: Abstract The year 2024 will be the twentieth year of the blurry portrait of the ratification of the PPRT Bill (Domestic Worker Protection Bill). The increase in the number of cases of violence, reaching 3,308 from 2018 to 2024, is a sign that the ratification of the PPRT Bill is one of the propulsions and gives an impetus to the increase in cases of violence against domestic workers. This research explores how media news is being framed regarding the sharpening of the PPRT Bill. This study uses Robert M. Entman's framing analysis and focuses on problem definition, cause identification, moral assessment, and solution recommendations. A constructivist qualitative approach was chosen to analyze how the four media formed an understanding of the news of the PPRT Bill. This study's observation and analysis units are five news reports from the press: News, VOA Indonesia, Tempo, and Kompas. The result is that framing the four media consistently emphasized the importance of ratifying the PPRT Bill. Politicians, legislatures, and the House of Representatives are seen as having a great responsibility to complete the passage of this bill and protect domestic workers as a vulnerable group. In addition, there is an urgent need for the enforcement of the PPRT Bill to be seen as a crucial step to improve employment conditions and provide legal protection for domestic workers. Encouragement and participation from civil society, the public, and activists are essential factors in driving political change related to this issue. The media also has a crucial role in providing information and pressure for the ratification of the PPRT Bill Keywords: PPRT draft bill, media framing, Robert M. Entman model. Abstrak Tahun 2024 menjadi tahun ke-duapuluh potret buram pengesahan RUU PPRT (Rancangan Undang-Undang Perlindungan Pekerja Rumah Tangga). Meningkatnya jumlah angka kasus kekerasan mencapai 3.308 dari tahun 2018 hingga tahun 2024 menjadi petanda bahwa pengesahan RUU PPRT menjadi salah satu…
creator: Dian Novita Kristiyani
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 603
ending page: 621
doi: 10.52434/jk.v11i2.41955

Instagram sebagai media strategis WEPOSE Indonesia dalam memperkuat keterlibatan komunitas
type: item
description: Abstract This study aims to analyze the social media strategies implemented by the Instagram account @wepose.indonesia in enhancing community engagement. The objective of this research is to identify how content strategies, the use of interactive features, and regular evaluations can support the growth of audience engagement both in digital spaces and through direct social activities. WEPOSE Indonesia is a non-profit community actively engaged in empowering marginalized children in Surabaya, utilizing Instagram as the primary medium to disseminate information, foster interaction, and mobilize public participation. This study employs a descriptive qualitative approach with data collected through in-depth interviews and digital documentation, analyzed using Miles and Huberman’s model. The findings indicate that WEPOSE’s success in building engagement derives from structured content strategies, the use of interactive Instagram features such as Reels, Stories, Live, and Direct Messages, as well as routine evaluation through the Insight feature. These strategies reflect the application of the SOME (Share, Optimize, Manage, Engage) model, which supports participatory, responsive, and relevant two-way communication. Challenges such as limited human resources and team consistency are addressed through collaborative work systems and internal capacity strengthening. Audience participation extends beyond digital interactions, being manifested in the form of contributions as field volunteers. With an adaptive and human-centered approach, WEPOSE’s social media strategy successfully creates an inclusive digital space and serves as an effective model for other non-profit communities in fostering sustainable public engagement.. Keywords: Scial media strategy; community engagement; instagram; non-profit organization; digital communication. Abstrak Penelitian ini bertujuan untuk menganalisis strategi media sosial yang diterapkan oleh akun Instagram @wepose.indonesia dalam meningkatka…
creator: Bella Avianda Putri
creator: Ratih Pandu Mustikasari
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 622
ending page: 637
doi: 10.52434/jk.v11i2.42894

Pengaruh celebrity worship penggemar k-pop terhadap hubungan romantis pengemarnya
type: item
description: Abstract This research deeply investigates the influence of celebrity worship on the dynamics of romantic relationships among K-Pop fans active on the Instagram platform. The phenomenon of celebrity worship, defined as excessive emotional involvement with celebrities, is analyzed through three key dimensions: entertainment social-value, reflecting attraction to celebrities as a source of entertainment and social interaction; intense-personal feelings, measuring the depth of emotional bonds and personal identification; and borderline pathological tendencies, identifying obsessive or irrational behaviors. Utilizing a quantitative approach and survey method, this study involved 97 respondents selected through purposive sampling, ensuring representation of K-Pop fans currently in romantic relationships. Data were collected via questionnaires integrating the Celebrity Attitude Scale (CAS) to measure celebrity worship and a romantic relationship scale developed based on attachment styletheory, specifically the anxious attachment and avoidant attachment dimensions. The results of simple linear regression analysis consistently demonstrate that celebrity worship has a positive and significant effect on romantic relationships (p < 0.05), with a regression coefficient value of 0.193. This finding implicitly indicates that the higher an individual's emotional involvement with a celebrity, the greater the potential impact on the quality and dynamics of their romantic relationship, particularly in terms of emotional closeness and affective expression. Furthermore, the analysis also reveals a clear correlation between the level of celebrity worshipand tendencies toward anxious attachment and avoidant attachment styles. This suggests that individuals with a high need for emotional validation or a tendency to maintain distance in real relationships may be more susceptible to celebrity worshipas a form of emotional compensation. This research confirms that celebrity worshipis not mer…
creator: Ayesha Gadiz Riandy
creator: Ratih Ratih Pandu Mustikasari
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 638
ending page: 654
doi: 10.52434/jk.v11i2.42687

Peran personal branding Vina Muliana dalam popularitas di tiktok
type: item
description: Abstract This study aims to analyze the personal branding carried out by Vina Andhiani Muliana through her TikTok account @vmuliana during the period of January to June 2025. This research uses a descriptive quantitative approach with a content analysis method based on Hubert K. Rampersad’s Authentic Personal Branding framework. To ensure data validity, Krippendorff's method was applied to determine inter-coder reliability. The data was collected from 54 posts on the @vmuliana account over a six-month period, which were then analyzed based on the presence of personal branding elements such as authenticity, integrity, relevance, visibility, and message consistency. Based on thematic analysis, the TikTok account @vmuliana consistently builds a strong and relevant personal brand that aligns with the needs of the younger generation, particularly in the areas of career and personal development. Five main themes career education, self-development, personal branding, social interaction, and the use of digital media indicate that this account functions not only as an informational platform but also as a space for dialogue, motivation, and digital literacy. The content is educational, inspirational, and participatory, covering current issues such as job seeking, self-confidence, and the use of modern technologies like Artificial Intelligence, while also fostering emotional and social connection with its audience through a responsive approach. Keywords: Personal branding; tiktok; educational content; content analysis. Abstrak Penelitian ini bertujuan untuk menganalisis personal branding yang dilakukan oleh Vina Andhiani Muliana melalui akun TikTok-nya @vmuliana dalam periode Januari hingga Juni 2025. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode analisis isi berdasarkan kerangka teori Authentic Personal Branding dari Hubert K. Rampersad. Untuk menjamin validitas data, digunakan metode Krippendorff dalam menentukan reliabilitas antar-coder. Data di…
creator: Diah Arum Titah Pujangkara
creator: Saifuddin Zuhri
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 655
ending page: 665
doi: 10.52434/jk.v11i2.42715

Skincare dalam kacamata laki-laki: analisis resepsi pesan maskulinitas pada akun @glowupwithfalih
type: item
description: Abstract The increasing awareness among men about the importance of self-care has contributed to a shift in perspectives on masculinity, particularly among Generation Z. The TikTok platform plays a significant role in spreading a more inclusive narrative of masculinity, such as the TikTok account @glowupwithfalih, which popularizes educational skincare content for men. This study aims to explore how Generation Z men receive and interpret the messages of masculinity conveyed in this content, using Stuart Hall's reception analysis. The research method used is descriptive qualitative with a constructivist paradigm, as well as in-depth interviews with eight Generation Z male informants who actively consume skincare content on TikTok. The results show that all informants are in a position of negotiated acceptance; they agree with some of the messages about the importance of self-care, but still adjust them to the traditional masculinity values they believe in. Some informants consider skincare to be part of self-responsibility and health, while others feel that the practice must be done within limits so as not to deviate from prevailing gender norms. These findings indicate a hybridization between traditional and modern masculinity, where social media becomes a space for negotiating complex gender identities. This study concludes that masculinity in the perspective and acceptance of Generation Z is dynamic, open to the blending of values, but still upholds the socio-cultural norms embedded in the social structure. Keywords: Masculinity; reception; skincare; tiktok; generation z. Abstrak Meningkatnya kesadaran laki-laki mengenai pentingnya perawatan diri, turut mendorong perubahan cara pandang terhadap maskulinitas, terutama di kalangan generasi Z. Platform TikTok berperan penting dalam menyebarkan narasi maskulinitas yang lebih inklusif, seperti akun TikTok @glowupwithfalih yang mempopulerkan konten edukasi skincare untuk laki-laki. Penelitian ini bertujuan untuk mengeks…
creator: Elang Apriliansyah Putra Nusantara
creator: Augustin Mustika Chairil
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 666
ending page: 684
doi: 10.52434/jk.v11i2.42706

Optimalisasi strategi komunikasi Gen 103.1 FM dalam penguatan brand awareness di era digital
type: item
description: Abstract The development of digital technology has posed major challenges for conventional media such as radio, particularly in maintaining their existence and brand awareness. Gen 103.1 FM Surabaya, as one of the leading contemporary hits radio stations, has faced a decline in local broadcasting activities due to the impact of the pandemic and corporate efficiency measures. This has affected listener engagement and weakened the brand's presence in the audience's mind. This study aims to analyze the communication strategies implemented by Gen FM Surabaya to enhance brand awareness, especially amidst limited broadcasting programs. The research uses a descriptive qualitative method with data collected through in-depth interviews, documentation, and literature study. The data were analyzed in three stages: data reduction, narrative presentation, and conclusion drawing with verification. This approach aims to provide an in-depth overview of Gen FM’s communication strategies. The findings show that Gen 103.1 FM Surabaya has successfully strengthened its brand awareness through consistent, local, and relevant communication strategies. The “Nyore” program became part of listeners’ emotional routines, reinforcing their connection with the brand. A local approach using Surabaya’s language and cultural references helped build deeper emotional ties. Active presence on digital platforms such as Instagram, TikTok, and WhatsApp effectively reached younger audiences. Regular research ensures content relevance, making Gen FM an essential part of modern lifestyles. Keywords: Communication strategy; strategic management; radio; gen 103.1 fm surabaya; brand awareness. Abstrak Perkembangan teknologi digital membuat media konvensional seperti radio menghadapi tantangan besar, terutama dalam mempertahankan eksistensi dan brand awareness. Gen 103.1 FM Surabaya sebagai salah satu radio contemporary hits menghadapi penurunan aktivitas siaran lokal akibat dampak pandemi dan efisiensi perusah…
creator: Renhart Christian Damaz
creator: Dyva Claretta
rights: Hak Cipta (c) 2025 Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
date: 2025-10-29
publication date: 2025-10-29
volume: 11
number: 2
starting page: 685
ending page: 701
doi: 10.52434/jk.v11i2.42697