Pola Kerja Sama antara Perusahaan Telepon Selular dan Pemasok Material dengan Mempertimbangkan Product Life Cycle

Bisma Jatmika Tisnasasmita, Wufron Wufron

Abstrak


Sebuah produk hasil inovasi dikenal memiliki lifecycle yang relatif lebih pendek dibandingkan dengan produk fungsional. Inovasi yang dilakukan oleh produsen mempercepat keusangan produk inovasi, sehingga produsen perlu melakukan kerja sama dengan para pemasoknya dengan pola yang fleksibel. Para pemasok selalu mencapai efisiensi dan meminimalkan risiko persediaan barang yang tidak terjual, sementara produsen telepon selular yang inovatif terus-menerus mengeluarkan produk baru. Kerja sama fleksibel yang ddapat diimplementasikan bersifat non-ekuitas dan mengarah kepada kolaborasi bersama, sehingga pemasok dan perusahaan ponsel bisa bersama-sama mempertahankan kontinuitas bisnisnya. Komunikasi dan partisipasi adalah kunci keberhasilan kerja sama ini. Artikel ini memberikan kerangka berpikir yang menunjukan hubungan antara product lifecycle dengan pola kerja sama antara pemasok dan produsen ponsel yang dapat dikembangkan menjadi penelitian selanjutnya.

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