ANALISIS STRATEGI BISNIS DENGAN BUSINESS MODEL CANVAS PADA ZOCHA HANDICRAFT AKAR WANGI GARUT

Dani Adiatma

Abstract


The purpose of this research is to research, analyze and propose business development that can be done by Zocha Handicraft Akar wangi Garut in running its business where it is put forward on the formulation of problems that will be answered using the approach of business model canvas and SWOT analysis. The research method used is qualitative method with descriptive analysis. Technical data collection with open structured interviews as well as documentation. Informant selection techniques with purposive sampling. The results of this business model canvas identification research can provide the right business strategy development options for Zocha in each element. The customer segment element focuses on the upper middle class and at the moment among tourists, the value propositions element focuses on service, custom product fulfillment, as well as fun educations packages. Channel elements are done with increased promotion through online media. Elements of good communication customer relationships in trust in trust, providing convenience for consumers in accessing online. Elements of revenue streams advantages in addition to the sale of products can be sourced from the sale of souvenirs and member cards. Key resources elements are physical, intellectual, human, financial resources. The key activities element is to focus on the production process, promotion on the big day and currently focus on galery &factory visit. Key elements of the company's partnershios are directed to cooperate with other SMEs. and lastly the cost structure element focuses on fixed costs and variable costs. Then by conducting an analysis of internal factors and external factors then analyzing alternative strategies using the SWOT matrix also forms the current canvas business model.




DOI: http://dx.doi.org/10.52434/jwe.v20i1.1136

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