PENGEMBANGAN POTENSI DESA WISATA BERBASIS MASYARAKAT DI DESA WISATA JATI

Abstrak

This community service focuses on the development of Jati Village as a tourist destination based on community involvement, applying the Community-Based Tourism (CBT) approach. The main objectives were to provide training on tourism product development, assist in improving local human resource capacity in tourism marketing, and support the creation of tourism products. Methods included identifying tourism potentials, using Google Maps for village mapping, and involving local micro-businesses in digital promotion efforts. The results showed significant community interest and the formation of a local Pokdarwis (Tourism Awareness Group). Further outcomes include the creation of brochures and mapping to help elevate the village's status from a nascent tourism destination to a more developed category.

Keywords: Community-Based Tourism, Village Tourism, Jati Village, Local Empowerment