Eksplorasi Pemimpin Opini untuk Alternatif Pendukung Pemasaran PT. Net Mediatama Indonesia Menggunakan Metode Analisis Jejaring Sosial dengan Kata Kunci “@Netmediatama†di Twitter
Abstract
Full Text:
DOWNLOAD (PDF) (Bahasa Indonesia)References
Abdillah, B. (2015). BAB IV Paparan Data dan Pembahasan Hasil Penelitian. (online). Tersedia: etheses.uin-malang.ac.id/1515/8/11510055_Bab_4.pdf
Alamsyah, A., dan Perangin, Y. (2015). Social Engagement Analysis in Online Conversation of Indonesia Higher Education Case Study: Telkom University. Information and Communication Technology 2015 3rd International Conference 228 – 233. Retrieved from IEEE.
Alamsyah, A., Putri, F., dan Sharif, O.O. (2014). Social Network Modeling Approach for Brand Awareness. Information and Communication Technology 2014 2nd International Conference (448 – 453). Retrieved from IEEE.
Alamsyah, A., Raharjo, B., dan Kuspriyanto (2014) Community Detection Methods in Social Network Analysis. Advance Science Letters Vol. 1, 250-253. Retrieved from American Scientific Publishers.
Barabasi, Albert Laszio. (2016). Network Science. United Kingdom: Cambridge University Press.
Becher, C. et al (2008). The Network Topology of CHAPS Sterling. Working Paper No. 355. Retrieved from Bank of England 2008.
Bennett, Shea. (2015). Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study. (online). http://www.adweek.com/digital/social-media-survey-ireland/. (12 Maret 2017)
Comm, Joel. (2010). Twitter Power 2.0: How To Dominate Your Market One Tweet At A Time. New Jersey: John Willey & Sons, Inc.
Davis, Natalie. (2012). How Successful Manufacturers Use Twitter to Create Brand Awareness. (online). https://www.impactbnd.com/blog/how-successful-manufacturers-use-twitter-to-create-brand-awareness. (13 Maret 2017)
Dehmer, Matthias dan Bashak, Subhash C. (2012). Statistical and Machine Learning Approaches for Network Analysis. New Jersey: John Wiley & Sons, Inc.
Ding, L., dan Shi, P. (2011). Social Network Analysis Application in Bulletin Board Systems. Intelligence Science and Information Engineering, 318- 320.
Erwana, Farudi. Adiwijaya, dan Septiana, G. (2014). Implementasi Hubs and authorities centrality dalam Social network analysis pada Data Twitter. Seminar Nasional Ilmu Komputasi Teknik Informatika (SNIKTI) 2407 – 6511. Retrieved from Indonesia Symposium on Computing.
Eno. (2014). Indonesia Masuk 5 Besar Negara Pengguna Smartphone. (online). http://inet.detik.com/consumer/d-2485920/indonesia-masuk-5-besar-negara-pengguna-smartphone. (12 Maret 2017)
Hermiani, E., (2014). Influencer Analysis for Alternative Marketing Strategy of Kompas TV Using Social Network Model with Keyword “Kompastv†on Twitter. Skripsi Sarjana pada FEB Universitas Telkom Bandung: Tidak Diterbitkan.
Idylic. (2014). Viva Group dan NET TV Jadi Channel Terfavorit Selama Sahur. (online). http://www.kompasiana.com/idyllicbola/viva-group-dan-net-tv-jadi-channel-terfavorit-selama-sahur_54f69655a3331191178b4f0d. (13 Maret 2017)
Karp, Katherine. (2016). New Research: The Value of Influencers on Twitter. (online). https://blog.twitter.com/2016/new-research-the-value-of-influencers-on-twitter. (13 Maret 2017)
Lastini, B. Y. (2014). Identifikasi Aktor yang Berpengaruh dalam Mendukung Program Kerja Ridwan Kamil untuk Strategi Smart City melalui Media Sosial Twitter menggunakan Social Network Analysis. Skripsi Sarjana pada FEB Universitas Telkom Bandung: Tidak Diterbitkan.
Momtaz, N. J., Aghaie, A., dan Alizadeh, S. (2011). Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks. International Journal of Virtual Communities and Social Networking (IJVCSN) 3(3) 19-34. Retrieved from IGI Global.
Oktora, R. dan Alamsyah, A. (2014). Pola Interaksi dan Aktor yang Paling Berperan pada Event JGTC 2013 melalui Media Sosial Twitter (Studi menggunakan Metode Social Network Analysis). Jurnal Manajemen Indonesia 14(3) 201. Retrieved from Telkom University.
Qualstrat. (2016). Indonesia Internet Users. (online). http://qualstrat.com/indonesia-internet-users/. (13 Maret 2017)
Sankar, C. P., Asokan, K., dan Kumar, K. S. (2015). Exploratory social network analysis of affiliation networks of Indian listed companies. Social Networks, 113-120.
Satvika, Pitra. (2009). Twitter dan Plurk. Jakarta: Pustaka Bina Swadaya.
Situmorang, J. R. (2013). Pemanfaatan Internet Sebagai New Media Dalam Bidang Politik, Bisnis, Pendidikan, Dan Sosial Budaya. (online). Tersedia: http://journal.unpar.ac.id/index.php/JurnalAdministrasiBisnis/article/viewFile/418/402
Strong, Frank. (2015). The Marketing Value of Twitter Centers on Earned Media. (online). http://www.swordandthescript.com/2015/01/marketing-value-twitter/. (13 Maret 2017)
Susanto, B., Herlina, C., dan Antonius R. (2012). Penerapan Social Network Analysis dalam Penentuan Centrality Studi Kasus Social Network Twitter. Jurnal Informatika
(1). Retrieved from Universitas Kristen Duta Wacana.
Tang, L., dan Liu, H. (2010). Community Detection and Mining in Social Media. Morgan & Claypool.
Tsvetovat, M., dan Kouznetsov, A. (2011). Social Network Analysis for Startups. California: O'Reilly Media, Inc.
Xu, W. W., Sang Y., Blasiola, S., dan Park, Han Woo. (2014). Predicting Opinion Leaders in Twitter Activism Networks: The Case of the Wisconsin Recall Election. American Behavioral Scientists 58(10), 1278–1293. Retrieved from Sage Journals.
DOI: http://dx.doi.org/10.52434/jwe.v17i2.331
Refbacks
- There are currently no refbacks.
Faculty of Economics, Garut University
Samarang Street. Number. 52.A Tarogong kaler - Garut West Java 44151
(0262) 544-218
(0262) 231-013
Email : jwe@fekon.uniga.ac.id
Email : fekon@uniga.ac.id
Hotline Jurnal Fakultas Ekonomi : 0821-1770-5966
Jurnal Wacana Ekonomi is an Online Journal of the Faculty of Economics: Scientific Creations and published Research Results Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.
Download Template :
Visitors :
View My Stats